Marketing orientation of nike

Marketing orientation of nike Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably  [1]   In details of this definition, marketing is a management process where all the activities and tasks are coordinated and performed by both individuals and equipment. By identifying a group of customers their needs, interests and helps them to get goods in a reasonable price with good quality. Not only these, expecting them for the next time and which will make business profitable. The definition provided by the Philip Kotler is- Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others  [2]   In this definition Kotler said, marketing is a social process means by researching market identify the consumers how they behave and attitude, consider and think about a product; how a particular product is good enough to satisfy buyer wants and needs; also how it is well enough to feel them grater to make and exchange with good value for the product. From my own definition- Marketing is a managerial and social process where organisation performs or does activities to ensure and identify customer needs and wants are fulfilled, satisfying them by creating products or services with the exchange of value through ensuring the profitability for the organisation. 1. B Marketing Orientation The meaning of marketing concept for an organisation is that, they are aimed all of it efforts to keep closer themselves to the customers for satisfying them by the services or products around the needs and wants and stay always a step ahead from their competitors. Basically the major objective is for the organisation to create a centre of attention of their products to the customers.  [3]   Basically marketing orientation is an approach to business that centres its activities to satisfy the needs and wants of its customers. Marketing orientation is really a good range of activities where it is necessary to make sure that all the marketing researches are about to invent the customer needs and requirements. The marketing orientation concept is based on the following three pillars- Nike are strongly customer-focused, heavily committed and give the superior value for customers. These company shares an absolute dedication to sensing, serving and satisfying the needs of customers in well-defined target markets. They motivate everyone in the organization to deliver high quality and superior value for their customers, leading to high levels of customer satisfaction. These organizations know that if they take care of their customers, market share and profits will follow.  [4]   1. C Selling vs. Marketing concept and which one best describes for Nike Selling orientation is a kind of marketing activities where business tries to influence or persuade customers to buy their product or service. It sees its work as getting the interest of potential customers for their existing products and services Marketing orientation is another part of marketing activities where the company first target a market, then try to discover customer needs and wants, besides some coordinating activities to convince consumers like pricing, design, communication, appropriate delivery, competitive and profitable goods and services. Nike is a market oriented organisation because- Nike has well understanding of its target consumers to construct a greater value for them. Has a good capability to adopt the taste of consumers by time to time. Does research on the competitors to see what strategies are they use to meet the customers need. Has good marketing plans and delivered the promise that they made with customers to give them high quality, appropriate features, design, styles and categories, right price products with availability. By satisfying the consumers needs/wants Nike getting well published in the market place and achieving its objective by making profit. 1. D Implementation of the marketing concept The benefits are: Knowing and understanding the changing needs, wants and desires of athletes and customers to create new innovative products. Look forward to market changes and take action very firstly to those changes. Strong brand image with consistently increase the number of people satisfied. Improve stakeholder benefits and maintain strong share values. Leading the market with advance thought and technology.(Nike+, Nike Free) Market research gives a huge priority of product acceptability.( packaging and attractive fashionable design) Sponsoring various celebrity sports personalities and certified teams who are used to get concentration of customers on Nike products. Easily manage the criticism. Powerful advertising of Nike products are creating better market for the company. The continuous improvement of the companys core competence. The costs of adopting the marketing concept are: Heavy investment in the marketing research and product development.(NSRL) High costs of employing the best people in their specialist areas. Using world best players for advertising products. Sponsoring different celebrities and professional teams in time basis. Huge investment on product advertisement before launching in the market. Different promotional costs TV advert, sales promotion and public relation. Distribution costs serving product in different channels. Communication costs- dealing differently with a range of different market segments. Heavy cost of maintaining large and expensive website. Task-2 2. A Macro and micro environmental factor Macro Environmental factor: Micro environmental factor is an external factor that influences the company externally. Social factor Nike brand and its slogan just do it is very well known to people. Consciousness of people about dieting and fitness. Consumers are changing themselves from sports to fashion oriented. Promotional advertising to get more young customers where internet is using as a primary source of information. Sponsoring sporting events and clinics to make good social image. Motivating womens, young consumers for leisure activities. Technological factor: Effective use of IT in the section of marketing information system in every aspect of products from development to distribution. It has advance technology to develop and research their product. Has a great propensity to take on new technology for the product. Heavy design and shape of athletic footwear. Nike has NSRL (Nike Sports Research Laboratory) which is offer new ways to improve existing products. Micro environmental factor: Profit margin for Nike 5 years average: 46.8% (Gross Margin) 9.3% (Net Margin) Structure- Nike has a matrix structure and there geographical structure consists of with NAFTA (USA, Canada, and Mexico), EU, EMEA and Asia Pacific. Technological development- For developing and executing idea Nike has APE, NSRL and it also has tax expert economists which focus in the reduction of future costs. HRM- Orthopedic Experts, Rubber Technologists, Production Engineers who are Involved to find out the right people and product for the company. Procurement- Nike buys its raw materials in bulk size, use labors and other services in the same countries where manufacturing takes place. Inbound Logistics China, Vietnam, Indonesia and Thailand. Operations Operating their business in more than 160 countries where most of the production is occurred in China, Thailand, Indonesia, Malaysia, Vietnam, Turkey, Sri Lanka, India, Cambodia, Taiwan, Mexico and Israel. Outbound Logistics They sell their product to the retailers, via internet and with 700 contract shops in the whole world. Sales Marketing Secret Tournament campaign approach- TV internet ads, retails, consumers events, public relations.  [5]   6 Value Chain Analysis 2. B Segmentation criteria Geographic Segmentation Geographic segmentation is about dividing the market within diverse geographical part for example- in cities, town, nations, countries and regions. Nike footwear is really famous in the part of EU, EMEA and Asia Pacific currently. The objective is to sell this product in those continents where some particular sports is most popular. For example, football, basketball, rugby is widely popular in Europe now-a-days. It is not much popular in south Asia so basically its footwear is advertised more generally in Europe. (Nike, 2009). Demographic segmentation Demographic segmentation divides on age, gender, race, occupation, income, nationality, family size and also on the level of education. Relating to age and income, they target peoples in variety age from young person to middle-aged adults and the income series is basically from middle to upper class. By depends on race and gender it has broadly expanded itself nationally. They do advertise for both men and women for every single race and nationality. Nike really doesnt show off themselves with families but identify with teams. Teams of different sports in the world are targeted by Nike. It also did run ad campaign called stay in school in 1991. Psychographic Segmentation Psychographic segmentation gives a picture about social class, standards, characteristics, and the life style- opinions, beliefs, interests and values of customers. Nike uses athlete where it influences consumer to be interested on their shoes and footwear. Nike promotes a positive and confident attitude, target always those kinds of people. 2. C Target market Young generation (bachelor stage) between 18-30 years old. Because they want to themselves appear to others to be fit, healthy and athletic Because at this stage of age young people prepare themselves to enter into the job market. They are the generation X, they like fashion, sports. Nike uses their sports celebrity to advertise footwear which is fashionable and that make influences them to buy footwear. just do it, write the future are some of slogan that make these X generation very aggressive to do anything good and make the future bright. People between 30-50 years old, middle-high income social class. These people have already been achieved a bit in his/her life and they are now away from the crisis of economy. They have made their status, position in the society, wants to lead life gorgeously with prestige product like Nike. People can show of their status and ability of leading healthy life. Nike advertises its products by using different ways and it targets a particular groups or types of people by ads. Nike targeted men in a way that appeals to masculine values and to women with appeals to their values. Women today want equality with men, to be seen as just as able bodied and finally, both genders will buy Nike because its expensive and shows that they have the money to buy Nike, just as people buy Mercedes cars when a Fiat does the same job. 2. D Buyer behaviour in marketing activities I am going to mention some marketing activities that should follow Nike to take part on buyer behaviour: Psychological forces Motivation- Nike is a top brand with high quality design, style, price and lasting warranty which motivate people to buy Nike. Perception- World reputation, brand image, high features and quality. Personality- to show off to their friends and neighbours that they are fit, healthy athletic types and able to afford Nikes products. Social groups Culture- produce different design product based on the culture. Subculture- example-Air Jordan shoes specifically makes for basket ball game, popular in North America- USA, Canada. Social class- middle and upper classes. Reference group- Popular celebrities, teams and clubs Nike adopt to convince consumer to buy their footwear. Family- Parents want to see their children are athletes, well fitted and healthy which influence them to buy Nike. Situational Factors World brand and fashionable products. 700 contract shops all over the world where buyer can buy. (Over 18000 shops in USA) To show off people the status and ability to buy Nike. New innovative, fashionable, unique design and attractive footwear make interest and desire of consumers to buy Nike. Nike their information search leaves a buyer with possible alternatives, the evoked set. Nike has different features; design footwears which are specially different and suitable for particular work. (Football, soccer, running, skateboarding, cycling etc.). If the consumers are not satisfied on the previous product then they can try new any other model. Nike has so many stores, different products/models, well packaging system and many convenient ways for consumer to buy. Nike is such kind of brand which is persuading consumer decisions to purchase a Nike product with risk free. Good product, consumer feels superior with their whole satisfactory and tells someone about their satisfaction. Information search Internal search, memory. Providing ample information on Nike official site, internet, You Tube, in stores, on TV, radio, newspaper, magazine and public sources about the product. Task-3 3. A. Competitive Advantages Nike, at the present time ahead from their competitors by achieving some competitive advantages through their products. Nike has cost effective management information system(MIS) and many management layer that helps to reduce the overall product cost.  [7]   Continuous training and development program increase the efficiency of workers. By using advance technology and modern machineries they can produce product in a short time with low cost. They find out lowest price of raw materials and use cheap labour from under developing countries. Setting up business near to the suppliers. Huge scale of operation all over the world and where by finding place they minimize manufacturing costs. Selling product in low price where many competitors are visible. Using cheap transport carriers for product. Huge scale of advertising in those countries them running their business. Brand name, equity, image, recognition and world reputation. Using popular athletes for advertising and recommending their products. Trade mark -just do it, write the future and patents. New product development. Giving chance customer to customize footwear in their own style through online. Strong and genius RD, HRM. These are the sustainable competitive advantages that keeping ahead Nike at top position of the market and helping them to take proper advantages from their competitors and achieving the loyalty from the customers. 3. B. Distribution Strategy In fiscal 2009, Nike produced 100% of their footwear in china, Vietnam, Indonesia and Thailand and they distributed this footwear in their own countries as well as USA+ EMEA and Asia Pacific regions. Nike distributes their footwear to the retailers or whole sellers from straight to the factory or distribution centre all over the world through their own websites, direct mail or over the phone. In the distribution centre they inventory all their footwear and deliver them to different place in the world. Nike also uses agents, sales representative to distribute their product. So, in order to increase sales Nike has tried to wide their distribution channels. Not only this, Nike has used internet to distribute product by using virtual stores. They use containers and ships to deliver their product. Apart from, Nike uses future order program which help them to produce the product on time with lean production method and also help them to deliver just in time. Nike gives a good amount of redu ction on their product if resellers buy in a bulk size. Nike can take those steps in below to improve their distribution strategy. Need to build more small and large distribution centre to make product available. Need another centre in a particular area in case of fire or large number of small centres to spread risks. Back up IT system. Using very modern technology to produce, distribute and provide greater convenience and information. To constraint of time and space disappear should use online retailing. Using door to door service system. Cutting down production cost. Depending on the consumer behaviour, Nike should focus on the price instead of brand. 3.C. Pricing A full understanding of production costs, profit objectives, customers, competition, and other market information will help to determine the pricing strategy that best fits for Nike. With this information, the minimum price Nike can charge to break even and the highest price based on an estimate of customer demand. Here I am giving a demand curves for Nike that will help them to make price depends on the market demand. Price( £) Quantity Demanded Total Revenue 50 1000 50000 100 800 80000 150 400 60000 200 300 60000 First of all, Nike works out on diverse factors like market share, opposition, product uniqueness and perceived value of the product. In certain segments they are charging unique prices cause of quality product. They use the premium pricing strategy-fixed price, where they are enabling by the product to maintain its standard in the market. Nike has uniqueness that gives themselves extra value to the consumer. Nike is a prestige product which is highly demanded, where people shows their ability of buying Nike shoes. The image they made to the consumer about their brand which is influenced them to pay high price. If Nike wants then they can apply value base pricing strategy in certain segments. Sales Innovations Early adaptor early majority late majority laggards 2.5% 13% 31% 35% 18.5% High price less expensive good demand well demand not much expensive Then before good price better price  £70  £65  £60  £50  £40 Consumers (100%) Here, Nike charged high price at the beginning and skimming the profit from the market which is helping them to achieve their objectives. They do huge advertisement to make the price acceptable to the consumers and persuade consumers to buy premium product. 3D. Promotional strategy Nike has great marketing communication techniques with high quality products and loyal consumers which helps them to keep stay in the top position from a long time. By doing campaign about the ability of men, women with new fashion, using famous celebrates athletes and teams for advertising which are such outstanding steps they have taken to keep good communication between them and consumers. They have signed top athletes from different background of sports like soccer- Ronaldho, Ronaldinho, basket ball- Michael Jordan, tennis- Rafael Nadal , golf- Tiger Woods, cycling and some of the other sports. Not only these they sponsor local college students also. Nike uses new geographical area to promote their new product. Advertising on the TV- write the future, just do it contains slogan, internet- YouTube and other sites, broadcast which helps them to break the geographical barriers and increase the ability to reach people on the other part of the world. Sponsoring in different social activities where people or players wear Nike logo contains dresses; sales promotions like discounts, coupons and to keep good relation with the public they release their own press and magazine and take part on the events. Apart from, different tactics they use in advertising on TV which diverts consumer to visit internet to Nike website to see the finial ends. All those things are integrated Nike to meet its specific objectives in an efficient way. The objectives are included- new customers, new geographical areas, retaining the regular customers and bringing back the lapsed customers. Task-4 4. A. Marketing mix Nike is mainly footwear company but they also produce other apparels and stuffs as well. So for this section my choice is Nike footwear. The two marketing mixes that I have chosen for Nike they are- Sponsoring events Exhibitions or Fashion shows Sponsoring events- Nike might sponsors different community events like as local sports team, by doing music concerts or sports quiz in the city centre, school sports days, boys scouts and girls guide events or local community events for kids to show off their products while advertising the events as Sponsored by Nike. They could contribute some money there to make those events great to the people. Here, Nike aimed to target local communities and familiar themselves with Nike footwear, to make feel people price is not always a matter where brand, quality is visible and Nike is always with them in everywhere. Not only that, by doing this they can do some free publicity, can bring the attention and also can get opinions from different people. Fashion shows- Here, I am suggesting Nike to arrange 250-400 Nike fashion shows in posh restaurants to show and sell their fashions to the kind of people who can afford them. The restaurant wouldnt charge for entrance because it would bring them loads of new people who had never been there before and they could sell food and refreshments. But Nike could charge a small entrance fee and give the money to a sports charity thereby getting extra free publicity. Nike would of course advertise these fashion shows in banners or newspapers or in the posters. By doing these Nike can target richer class of people and can make influence to buy Nike prestige footwear to show their personality, ability to buy such brand and expensive footwear like Nike. 4.B. Marketing excellence is a key success factor in virtually any industry or company focused on consumer products or services. Defining what marketing excellence really means and how to mobilize the organization to achieve that goal, however, can be extremely challenging. Marketing products and services to organization has some good differences between them. For organization, marketing products are those activities that is related with products and a company does those activities until sell product to the end users. For Nike, they buy their raw materials from different manufacturer in a bulk size. For example they produced shoes, in the perspective of organization they need to count its ownership for the product which includes with product delivery costs, holding costs in stock and other costs like research and development etc. Not on these, they think about the quality as well. On this section organization buy product in bulk size in a very cheap price which is necessary. If unnecessary things bought by company which might affect the whole company in financially. On the other hand, marketing services are those work that company does to sell its product to actual consumer. On here, organization try to find out the way which will be useful to get/attract more consumers where it is imperceptible for marketing products. This is a common divergence between marketing a product and service. Here, organization puts lots of attempt to make desirability of its consumer. 4.C. In shortly, international marketing is a kind of marketing where a company setup his business in different foreign environment, consumer, laws and regulations. On the other hand, domestic marketing is all about running the business in the local/domestic market. In the aspect of Nike, there has many differences between those two markets. Cultural differences- Diverse and multicultural people who has different religion, taste, fashion, ideology and living standard. Different from social, economical, political and methods of doing business. Suppose Nike in China is completely different form Nike USA from the policies and ways of doing business. Market- Wide market with a number of competitors, challenges, risks, complexities and expensive. Different currencies which can varies time to time. The rate of customs duty, VAT or sales tax charged on the product. Changes to the products because of standards, voltages or average sizes of the population. Different language- Due to a language barrier it is more difficult to obtain and understand research data in international marketing. Promotional messages need to consider dozens of cultural differences between different countries. For example, for advertisement Nike uses different athletes depends on the country. By considering the differences in languages, expressions, habits, gestures, ideologies Nike develops their promotional messages. Those are some of the areas that makes difference between the international and domestic market for Nike.

Friend Classification

Friend Classification Having friends is an important part of life. It is friends that I share everything with. There are many types of people in the world and many types of friends. Knowing that, it becomes all the more important to select the right people so that I might have the correct friends. A friend is somebody that will always be there for me. I always have a great bunch of friends but sometimes some people are more of a friend then others. I have my general acquaintance friends and then I have my best friends. What is the difference between a best friend and a general acquaintances friend? A best friend is a person that I know well and regard with affection and trust. My best friend knows me better than anyone, definitely better than my parents, and sometimes better than I know myself. For best friends there is a feeling, and an emotion for every event shared together: a feeling of love, a feeling of happiness and a feeling of remorse; a feeling of laughter, and a feeling of tears. My best friend has seen me at my worst, and helped me be my best. My best friend will always tell me that I look good, even on my worst days. My best friend is someone with whom I've shared my most intimate secrets with, and laughed the loudest. I've already made plans to name one of my children after her, in hopes that my next of one is a girl. And although we may grow apart and not talk to each other as much, it is safe to say that true best friends are the ones you have for life. My best friend always understands me, or at least pretends to, and she is always willing to listen to my opinions and never criticizes them, even if they are a little weird. We have a secret language with special codes that no one would ever be able to crack. She was with me and held my hand when I got my belly button pierced and she was there with me when my dad threatened to rip it out. She comes to all my family functions like Christmas, Thanksgiving, and Easter and makes fun of my strange great-aunts with me. When we go through these emotions together, we learn and grow from them and become closer than ever before. A general acquaintance friend is just simply an acquaintance. This means that I basically only know their name. I might not even remember what they look like if I go away for a short vacation. Usually, I meet these types of friends in school, at work, on the bus, in the gym, or anywhere else I might be. I normally would not mind having a cup of coffee with them, but if anything else came up, I usually would have no problem parting company. I normally don’t miss them when they are elsewhere. It is also this type of friends who give me the most amount of aggravation. Since most of the time I am placed in a position where you have to act friendly, such as school or work, I would not normally tell an acquaintance when he or she is doing something aggravating, such as tapping the fingers a table or chewing gum loudly. This is why I call them â€Å"pest friends. A general acquaintance friend is not someone I would ever really consider hanging out with a lot or getting to know more than I have to. Human survival is based on some kind of friendship. From the highest authority to the lowest bums living on the streets all of us have experienced in some way or the other one of these different kinds of friendships. I take this friendship for granted because it is something that exists naturally in society and I never really have to actually go out into the world looking for a friend. My personal realization came when I had to start life in a new city, in different surroundings. The feeling of loneliness I had was enough to drive a person to near madness. So in conclusion what I’m trying to say is that we cannot thrive successfully as individuals or as a society without having some form of friendship with other individuals rather it be general acquaintance friends or best friends.

Characteristics School Based Center And Community Health...

Study Type (specific type e.g., cohort, RCT, specific qualitative study, and etc.). Desscritbive study *Evidence Level (I, II, III, IVA, IVB, VA. VB, VI) C VB Sample Size 350 Total Students Setting Sample Characteristics School based center and Community health center. The school based center employs one contract school psychologist/licensed professional to provide care to patients/students. There were a total of 350 students across three campus centers. The school clinic and community health-health center and school based center was primarily geared towards Medicaid. Intervention or issue School district and community health center collaborating together to diagnose mental health problems that influence the students functioning and to start a suitable treatment plan. Treatment plans were developed based on the needs of each student and could have included school counseling, classroom modifications, or behavior modifications. Comparison Length of Follow-up 12 months post Type of statistical measure(s) (RR, OR, %, NNT, etc.) or thematic analysis. Descriptive statistics, Percentages, Tables, Regression analysis. Specific Statistical Results for Outcomes of Interest. Or, the major themes from a qualitative study. Cite pages. There was 73% of male patients of total number of patients. The authors had patients through out elementary (42.7%), middle school, and high school (27.7%). The average age at referral was 11.3 years of age (SD = 3.7% ) with and ageShow MoreRelatedA Community Is An Area Of Group Of People Who Has And Share Things1221 Words   |  5 PagesA community is an area of group of people who has and share things in common. 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Should Screening Tests Before Your Next Doctor s...

Check Out This List of 16 Commonly Ordered Screening Tests Before Your Next Doctor s Appointment! By Abby Sanders | Submitted On September 20, 2011 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Abby Sanders It is recommended that all people see their family doctor routinely for check ups and screening for chronic health problems. With so much information in the news about obesity, high blood pressure and diabetes it can be scary for a patient to go to the doctor and potentially face hearing a diagnosis like this. The good news is that if you start early in life and try to stick to health eating and exercise habits you decrease your risk of being diagnosed with a chronic health condition. In addition, having the right screening tests are also important to detecting potential problems early. Read on to learn more about common screening tests and consider asking your doctor if you need any of these tests done! 1. Fasting blood sugar: This test is done when you have not had anything to eat to screen for diabetes. Your doctor is looking for a fasting level that is higher than 126 mg/dl. This value confirms diabetes. If your results are between 100 and 125 mg/dl, it is termedShow MoreRelatedPregnancy with Gestational Diabetes2359 Words   |  10 Pagesthe mother s pancreas is able to produce more insulin (about three times the normal amount) to overcome the effect of the pregnancy hormones on blood sugar levels. If, however, the pancreas cannot produce enough insulin to overcome the effect of the increased hormones during pregnancy, blood sugar levels will rise, resulting in gestational diabetes. 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Dementia: CaseRead MoreChest Pain4677 Words   |  19 PagesCHEST PAIN Chest Pain Overview If you are having severe pain, crushing, squeezing, or pressure in your chest that lasts more than a few minutes, or if the pain moves into your neck, left shoulder, arm, or jaw, go immediately to a hospital emergency department. Chest pain is one of the most frightening symptoms a person can have. It is sometimes difficult even for a doctor or other medical professional to tell what is causing chest pain and whether it is life-threatening. * Any part of theRead MoreNursing Care Plan For Nursing3666 Words   |  15 Pages110 beats per minute, a slightly increased respiratory rate at 21 breaths per minute and her oxygen saturation on room air is 97%. 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Nature Versus Nurture Research Essay Violent Behavior

The nature versus nurture debate is an ongoing debate among social scientists relating to whether ones personality/personal characteristics are the result of his/her inherited genetic traits or the result of environmental factors such as upbringing, social status, financial stability, and more. One of the topics that are discussed among psychologists is the study of violent behavior among people as a whole, and in particular, individuals. Social scientists try to explain why people commit acts of violence through explanation of either side of the nature or nurture schools of thought. However, the overwhelming amount of research done into the relation of violent behavior and the nature versus nurture debate indicated that nurture is the primary explanation to explaining violent behavior because violent traits are learned from adults, someone’s social upbringing is a major factor to why some people are more violent than others, and finally influences from news media, movies, and video games enhance the chance for someone to exhibit violent behavior. In conclusion, violent behavior is a complex issue without a clear explanation that is overwhelmingly supported by the nurture side of the debate. The first reason why the nurture side of the debate provides more evidence towards understanding violent behavior is due to the fact that children learn violence through parents and other adults in their life. The first way children learn is that they imitate behavior that theyShow MoreRelatedEssay On Nature Vs Nurture1950 Words   |  8 PagesNature Versus Nurture Within a Violent Adult’s Child Development A majority of adulthood can account for how an adult was as a child. During these important developmental stages humans are incredibly inclined to absorb their environment and the social norms of those surrounding them. However, nature versus nurture is the theory I which debates whether humans are more impacted by their genetics or how they were raised. I am exceptionally interested in the development of children and how their environmentRead MoreHow Do Humans Develop Over A Lifetime? Essay1173 Words   |  5 Pagesunderstaffed orphanages become cheerful when they are adopted into a socially stimulating affectionate home. To explain development, one must consider both nurture and nature. Nurture discusses the impact of the environment and how learning is based on personal experiences. 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Grover Cleveland Free Essays

Grover Cleveland ! Stephen Grover Cleveland was born on March 18, 1837, in Caldwell, New Jersey. Cleveland’s father was a minister, originally from Connecticut, and his mother was from Baltimore. He was the ? fth of nine children, named Stephen Grover, but he did not use the name â€Å"Stephen† in his adult life. We will write a custom essay sample on Grover Cleveland or any similar topic only for you Order Now ! In 1841, his family moved to Fayetteville, New York where he spent most of his childhood. In 1850 Cleveland’s father took a pastorate in Clinton, New York , and the family had to move to accommodate for his job. They moved once more in 1853 to Holland Patent, New York. Soon after the move Cleveland? s father past away. After the death of his father Cleveland dropped out of school to help support his family. A elder in his church offered to pay his college tuition if he promised to be a minister like his father, Cleveland declined, and instead decided to move West. On his way West, Cleveland stopped by his uncles house in Buffalo, New York. While there he was given a clerical job at his uncles law ? rm. Cleveland uncle was an important person in New York, and he would introduce him to a lot of in? uential men there. Cleveland later took a clerkship with the ? rm, and then became a certi? ed lawyer. Leaving his uncle? s ? rm in 1962 to start his own ? m. He built a reputation for himself as being committed and dedication to hard work. ! Cleveland stayed out of politics until 1970, where he ran for sheriff of Erie County, which he won. After his two year term as sheriff he returned to the ? eld of law, opening law ? rm with his two friends. There he found himself at the top of Buffalo’s legal community. ! In 1881 the democratic party leaders approached Cleveland and asked him if he would like to run for Mayor of Buffalo, he took of? ce January 2, 1882. His term as mayor gave him the reputation of being an honest politician, the reputation soon spread beyond Erie County. As Cleveland? s reputation grew, the democratic party began to consider him a possible nominee for governor. When the democratic convention could not decide between their two leading candidates Rosewell P. Flower, and Henry W. Slocum, Cleveland emerged as the compromise choice, and on January 1st 1883, he took of? ce winning the election by a landslide. Cleveland’s blunt, honest ways as governor won him popular acclaim. ! In 1884 Cleveland was seen as a leading contender for the presidential nomination. And due to failing health of other contenders he was nominated to be the democratic nominee for the 1884 election. While the popular vote was close, with Cleveland winning by just one-quarter of a percent, the electoral votes gave Cleveland a majority of 219–182. And is sworn in as president of the United States on March 4th, 1885. ! Cleveland’s ? rst term was uneventful, but was marked by ? rmness on his part to the principles which he deemed productive to the nation. He made large use of the veto power upon bills passed by Congress. On June 2, 1886, Cleveland married Frances Folsom, in the Blue Room of the white house. He was the second president to be married in the White House. After his ? st term was up the democratic party renominated Cleveland, but he lost the election, receiving 168 electoral votes, to Benjamin Harrison? s 233 votes. Even though Cleveland had lost the electoral votes, he had won the popular vote by more then 100,000 votes. Cleveland retired to private life and resumed the practice of the law in New York. ! In 1892 Cleveland was nominated for president a thir d time in succession. He won receiving 277 electoral votes to Harrison? s 145 (22 were cast for James B. Weaver of Iowa, the candidate of the â€Å"People’s† party). Cleveland’s second term included some important events. The most important was the repeal of the silver legislation, which had been a growing menace for ? fteen years. ! Cleveland’s second term expired on the 4th of March 1897, and he then retired into private life. He was well respected, and constantly consulted on his knowledge. He was a trustee of Princeton University and Stafford Little lecturer on public affairs. And lived in New Jersey, until his death on the 24th of June 1908. Major Event During Administration ! Grover Cleveland? s ? rst term (1885-1889) was uneventful. Cleveland used his veto power sparingly. Vetoing 413 bills in his ? st term, more than two-thirds of which were private pension bills. Cleveland reduced taxation upon American citizens, due to the growing surplus of money in the United States Treasury. Cleveland was also a advocate of the tariff reform. He believed that the tariff should be reduced, this con? ict was never resolved in Cleveland? s 1885-1889 term, and would remain a problem for the upcoming elections. During his ? rst term, Cleveland appointed two justices to the supreme court. The ? rst, Lucius Q. C. Lamar in 1887, and the second Melville Fuller a few months later. ! Grover Cleveland? s second term (1893-1897) contained some notable events. The most important was the repeal of the silver legislation, this had been creeping up for the past 15 years. People would turn their coin notes in for gold, instead of silver, causing a depletion of the United States gold reserve. Cleveland repealed the act to prevent the depletion of the country’s gold reserves. The problems for Cleveland didn? t stop there though. A strike began against the Pullman Company (manufacture of railroad cars) against low wages and long work hours, and by June 1894, 125,000 railroad workers were on strike, paralyzing the nations trade. Cleveland felt that a federal solution was needed. So he sent federal troops to the rail centers to insure the commerce of the united states continued. ! Having reversed the silver legislation, Cleveland? s next goal was to reverse the effects of the McKinley tariff. The Wilson-Gorman Tariff Act was ? nally passed in 1894 after many reforms by the house, this slightly reduced the United States tariff rates, and imposed a 2% income tax. Cleveland was outraged with the ? nal bill and criticized it as disgraceful product of the control of the Senate. Still he believed it was an improvement over the McKinley tariff and allowed it to become a law without his signature. Goals and Initiatives Election of 1884 ! Cleveland? s campaign for his 1884 election was focused mainly on the corruption in politics. His reputation as an opponent of corruption proved to be one of the Democrats strongest asset for the 1884 election. His opponent James G. Blaine was known to be a corrupt politician, he would corruptly in? uenced legislation in favor of the success of companies , later pro? ting on the sale of bonds he owned in them. This level of corruption made some people crowd over to Cleveland? s side, because they were more concerned with morality than with party. ! Cleveland preached honesty and ef? iency in government. Even when Cleveland was charged with fathering an illegitimate child, he immediately admitted the possibility of himself being the babies father. Election of 1888 ! Cleveland? s renomination in 1888, against Republican nominee, Benjamin Harrison, was focused mainly on the Wilson–Gorman Tariff Act. The republicans aggressively defended protective tariffs, where as Cleveland felt the tariff cost? s should be reduced. ! Cleveland was certain that he would be able to pull another victory in this election, and even though he had won the popular vote 48. 6 percent to Harrison? s 47. percent he lost the electoral vote due to slightly losing in the major game changing states. ! Election of 1892 ! The election of 1892 was a rematch of the year before, with the democrats nominating Grover Cleveland, and the republicans nominating Benjamin Harrison. Additionally, a third party had emerged on the scene: the People’s Party, they had given their nomination to James B. Weaver of Iowa. ! This election was according to Cleveland biographer Allan Nevins, â€Å"the cleanest, quietest, and most creditable in the memory of the post-war generation† this was mostly due to the fact that Harrison? wife was dying of tuberculosis. Harrison did not personally campaign, and Cleveland followed suit out of sympathy to his political rival as not to use Mrs. Harrison’s illness to his advantage. ! The issue on tariffs had worked to the republicans advantage the election before, but over the past four years the price of imported good had gotten higher and higher. So many voters who sided with Harrison the year before had turned their views to either Cleveland or Weaver of the People? s Party. In the end Cleveland won by wide margins in both the popular and electoral votes, and was elected the 24th president of the United States. Achievements ! Grover Cleveland had many achievements during his presidential career. He stopped the abandonment of the gold standard, saved land from Hawaii and to this day is the only president to serve two non-consecutive terms. Cleveland had earned the trust of the people due to his struggles to remove corruption from the political system. He is also one of the eight presidents of the United States to be printed on a bill (Paper Currency, $1,000 Bill) Evaluation ! Grover Cleveland seem? s to be the perfect politician. He was honest, fair, and experienced. I am not the only one who thought so as well. In the three times Cleveland had run for president, he had won the popular vote every time. The choices he made seemed to be very smart and evoked little hostile actions from the people of the United States. Bibliography â€Å"American President  Reference Resource: Campaigns and Elections. † Millercenter. org. The Miller Center, n. d. Web. 22 Oct. 2012. . â€Å"American President. † Millercenter. org. The Miller Center, n. d. Web. 22 Oct. 2012. . â€Å"Grover Cleveland. † Www. nndb. com. N. p. , n. d. Web. 22 Oct. 2012. . â€Å"Presidents On All US Dollar Bills, Presidents On Money. † Www. marshu. com. N. p. , n. d. Web. 22 Oct. 2012. . How to cite Grover Cleveland, Papers

Social Media Channels on Business Activities †MyAssignmenthelp.com

Question: Discuss about the Social Media Channels on Business Activities. Answer: Introduction The modern business world has been greatly influenced by the growth of internet and especially by the increasing use of the different social media channels in which most businesses have realized that these channels provide great platforms for enhancing business growth and even reducing the operational costs of a business (Nowi?ski Rialp, p. 452, 2016). Many business organizations have used different social media platforms or channels for different purposes due to the advancement of information technology which has greatly influenced how the businesses conduct their business. Businesses have grown due to the establishment of electronic business which involves the use of internet and business technology in a companys operations. Social media and social networking have changed most business landscape both for companies that have adopted the use of the channels and for those who have not. It has been projected that the growth of social media in business by the organization will continue to increase rapidly (Sriwilai Charoensukmongkol, P. 431, 2016). In Australia, most businesses have adopted the use of social media channels to aid to various organizational or business development agenda. However, the percentage of usage of the channels differs from small businesses to medium and to large business organization. The small-scale businesses have been found to have the least use of social media with a loss of 26 percentage uses (Fleck Johnson-Migalski, p. 140, 2015). The middle businesses have been reported to have engaged in more useful business activities using social media compared to the small-scale businesses with an estimated 46 percent use. However, it has been found that nearly 80 percent of the large business organization has increasingly embraced the use of social media in their business operations. This essay, therefore, seeks to analyze the impact of social media on their businesses of Virgin Australia Air Travel Company by understanding the various social media channels and how they have been used by the company to enha nce its business operations. The figure below shows some commonly used social media platforms in business by different companies and their projected increase in terms of usage by the year 2020. Virgin Australia Airlines Pty Limited is the second largest airline in Australia and is based in Bowen Hills, Brisbane. It was founded in the year 1999 by Richard Branson a British businessman and started its operations with two aircraft operating in a single route and has grown increasingly to become the second largest airline in Australia directly serving 29 cities in Australia (MRAZOVA, p. 111, 2014). Therefore for the airline to experience such a growth in the industry, it must have had established business strategies and mostly marketing strategies to expand the operations of the company, enlarge its customer or client base through a number of established channels. One of the greatest channels that have contributed to the growth of the company has been its ability to utilize various social media platforms to enhance business functions within the company. The company has relied on its social media for customer relationship, for customer retention and increasing customer base, for conducting market research and product management, for establishing or increasing the company advantage in the industry and for controlling costs of operation, increasing sales for the air tickets as well as facilitating smooth recruitment processes (D'alfonsoNastasi, p. 736, 2014). The company has, therefore, has been found to have an increased use of its social media channels such as the twitter, linked in, Facebook among others. Social media channels and how they are been used by the Virgin Australia Airlines The most common social media channels or platforms used by the company are the Facebook, Twitter and linked in as well as the company official internet websites. The Facebook channel provides a great platform for interaction with different customers forms various backgrounds and therefore helps the company to understand the different culture of different groups by communicating with the groups and therefore provides a great marketing platform for the company goods and services (Watkins Lee, p. 482, 2016). Twitter accounts are more official than Facebook accounts and therefore may not have a great number of followers as compared to Facebook but performs a very critical role as studies have shown that most information communicated by the companies through their twitter social platforms are more trusted as compared to the information on Facebook where privacy is not much emphasized or controlled as compared to Twitter accounts which are entirely controlled by the company. Another very important channel that has been used by the company is the LinkedIn social platform which just as Twitter is also used for official purposes of the company and especially in communicating important company news and advertisement and most importantly used in the recruiting exercises of the company (Gravili, p. 382, 2014). The company has also created a website which can be accessed by every customer both the perspective and potential customers who may be wanting to learn more about the company, the goods and services they offer and interact one on one with the support staff of the company for any clarification about the services provided by asking questions. These platforms have therefore contributed positively to the growth and success of the company and the company is also looking into other social platforms to continue to venture and exploit their potential even as the company grows its services globally. One of the most important roles of the social media channels and that has greatly enhanced service provision by the company to its clients and customer is promoting customer relationship management. The growth and success of a company are determined by the level of satisfaction of the company clients or customers with the goods and services offered by the company. This can, therefore, imply that customers can be said to be the greatest assets of a company and therefore call for effective management (Hood et al., p. 28, 2014). One of the greatest advantages of a social media platforms and channels is the opportunity to strengthen the relationships between a company and its customers. Such relationships and online connection have helped the company to convey information regarding its brand. The company has therefore used Facebook to communicate and advertise their airline services and especially through messages which have been created in form of advertisements promoting the services o f the airlines and encouraging their customers to want to use the airlines for different business and leisure travel. The companies have found these platforms beneficial as a positive customer relationship management yields a positive feedback either through a word of mouth that is exponentially broadcast across the social network and also through written feedback messages. Customers can express their concerns and even give recommendations based on the services b provided by the company in order to improve its service delivery (King et al., p. 245, 2014). The companies have prioritized to create constant and frequent interactions with their customers online as it is believed that the greater the frequency and degree of engagement the stronger the relationship between the company and its customers become and therefore the greater the impact of the relationship on the company air ticket sales, the greater the levels of customer satisfaction and the greater the airline reputation grows. Secondly, these channels have become great platforms of promoting customer retention and expansion of the company customer base. Research has provided that over 60 percent of social media users who follow a certain brand or company products or services usually end up or are more likely to buy the brand or product. This shows that social media channels create a platform for increasing the company customer base by attracting new customers each day who follow the company services and products on the social media channels (Nowi?ski Rialp, p. 448, 2016). For example, through the use of Facebook, the company has been able to attract customers from different regions where they operate in the 29 cities in Australia as the company advertises its traveling packages and services through videos and other messages designed to advertise the different customer experiences using the Virgin Australia Airlines. The expansion of the company customer base is achieved by increasing the number of followers of the company brand through the channels and most importantly through the broadcast of positive customer feedback regarding the company and its products which help in attracting new customers. The company has also focused on developing a social media strategy where it can retain its existing customers through improving their existing relationships by offering traveling offer seasons or packages a move that has been developed by the company due to the fact that is easier done to retain existing customers as compared to attracting new customers (Gravili, p. 378, 2014). The social media platforms or channels of the company are therefore designed with the sole purpose of helping the company improve the customers levels of satisfaction with the company services and brands. Mostly this function has been well done through the use of the company Facebook platforms as well as the twitter account whic h gives constant company updates to its followers anytime there is any breaking news concerning the airlines or any important information which needs to be communicated to their perspective and potential customers. The figure below shows how social media has been prioritized in enhancing customerservice. Net Base is a global leader in enterprise customer analytics and has been found to help enable most companies to see, analyze and get insights into billions of social posts through a simple bar where the users can type a simple question and then the data is analyzed from different social media platforms used by the company. This platform therefore processes a million social media posts daily for actionable business insights used for marketing purposes, research, customer service as well for sales and public relation. In this case for example, the company may want to determine the efficiency of their customer services and therefore through the online bar it may ask the question IMPACT OF SOCIAL MEDIA USE ON CUSTOMER SERVICE? to get different views across different social media platforms used and hence make decisions on where to improve their services. This graph therefore can be used to analyze the impact of social media channels on small businesses in enhancing customer service. From the question posted on the bar, the Netbase analytical tool is able to collect information and analyze to provide the graphical and chart representations above for analysis. From the respondents reports or comments on social media platforms, majority of them suggested that there is a positive impact of social media use for customer service accounting for 71.2 percent whereas 28.8 percent were not pleased or were of the view that social media use does not have much impact on customer service. To make relevant decisions the company can therefore ask why the respondents think that social media is not effective for customer service and hence will be in a position to make future decisions and take measures aimed at improving the effectiveness of the customer relationships using social media. The theory uses a cost benefit analysis approach or a comparison of alternatives to explain how human beings interact in different social platforms through communication which led to formation of different social groups. The theory states that individuals engage in behaviors they find rewarding and avoid behaviors that have high cost to them. In this case therefore the theory can be used to imply that most business customers and clients will engage in social media use if the exercise will help them achieve their needs for example in understanding the company brands and products, ability to interact with the company online and get answers to specific questions which in turn lead to customer satisfaction. Therefore the theory can be used to understand the above analysis of the effectiveness of social media use on customer service and draw the conclusion from the customers behavior observed that shows more positive feedback that social media use has a great impact on customer service. Thirdly the company has deployed the use of social media platforms in promoting company market research as well as product marketing. This is proved by the fact that a great platform for exploring different cultures, individual views and customer lifestyles that influence consumer behavior. Most organizations have shifted to the use of social media platforms to advertise their services to different potential and existing customers as it creates an area of developing a target audience that is then used by the company to develop marketing and advertising strategies for the company (Goodrich de Mooij, p. 112, 2014). The fact that issues can be raised from different customers on the current trends in the airline industry the social media platforms, therefore, can be used to alert the companies to issues that may affect the current opportunities. The company has therefore used the social media platform and especially the Facebook channel to understand the different culture and cultural values of the targeted customers, getting to understand the different tastes and preferences of their potential customers in order for the company to strategize and develop effective plans on how to improve their service provision (Ristevska-Jovanovska, p. 16, 2017). The company also compares the performance of their competitors using their social media channels. Product marketing had before been done through traditional advertising channels which are very expensive for most small business organizations and probably why the small-scale firms in Australia have been reported to have low percentages of social media use. Therefore the platform provides a platform for marketing the company products through messages that are conveyed by other product promotions sites such as the company website advertising and press release (Zanjani et al., p. 575, 2 017). The company has been taking photos of their aircraft and some of their exclusive services and ends up advertising them through their Facebook accounts where viewers can express their insights and make any recommendations. The figure bellows shows the use of social media in marketing and the impact it has on overall performance of the business. The airline industry has become one of the most competitive industries in the world and the success of the industry is largely depended on the quality of services provided and the levels of their customer satisfaction or even the nature of their brands. Therefore the company has used its social media platforms or channels to gain a competitive advantage in the industry (King et al., p. 246, 2014). This has been done by listening to a competitor message on social media channels and developing the appropriate strategies and tactics that directly counter that competitors initiatives and therefore end up helping the company gain a competitive advantage. The best competitive advantage in this industry is when the company helps their customers achieve their satisfaction levels or meet their changing tastes and preferences in the travel industry (JOHN et al., p. 146, 2017). The quality of services provided therefore can only be achieved by the companies if they engage in one on one interact ion or there is an effective channel of interacting with the company and therefore the reason why the company has invested so much in developing its social media interaction channels for effective customer relationship management. Other than maintaining effective customer relationships, social media in the current corporate world has embarked on the use of social media platforms or channels for controlling the company cost initiatives. The shift has come as a result of the increased costs of advertising by using the traditional advertising and business promotion strategies (Batra Keller, p. 136, 2016). Social media provide customized services for marketing company products and services as compared to advertising and marketing their services through print media and through mass media channels which is limited to the scope of its coverage as it may not meet the targeted audience. It is cheaper to develop a marketing website for a company that will enhance the company and customer relationships. Social media platforms provide opportunities for increasing the economies of scale of the company. Due to the number of followers of a certain brand or a company service who end up buying or using the products, the company gains an advantage of economies of scale and therefore ends up increasing the sales of the company and lead to increased productivity of the airline industry (DiffleyMcCole, p. 598, 2015). The company has been able to increase its sales for the airline's tickets across the cities it operates in Australia by adding social media functions to their corporate websites which enhance the user and company engagements and contribute to increased product sales. Lastly, the company has been using the channels to conduct its recruitment functions and especially through the use of the LinkedIn social platform and the company websites as well as the Facebook accounts. Employment opportunities are advertised on the company websites as well as the Facebook accounts however the co mpany relies on the use of the LinkedIn platform to interact with potential employees as the platforms engages its users and can view the different employees profiles and invite them for interviews based on their qualifications and experiences (Goodrich de Mooij, p. 108, 2014). The company can also look into other social media platforms since technology has greatly influenced the mode of interactions and every day new social platforms are being created to enhance human interactions (SchivinskiDabrowski, p. 192, 2016). The company can tap into those social sites such as Instagram and telegraphs. Telegraphs have recently increased its membership with most businesses using the channels to advertise their products and services advertised for job opportunities and interact with their customers and potential clients. This, therefore, would be an effective platform for the company to interact with its customers and advertise their business and services across the platform. In addition, many individuals have been reported to shift to the use of Instagram social media platforms. The platform has attracted many followers and users due to its attractive features which are not integrated into other social media platforms. The company can, therefore, tap into this oppor tunity and use these platforms to enhance their customer relationship management initiatives, expand their customer base, conduct product marketing and increase its sales (D'alfonsoNastasi, p. 736, 2014). However, the company can also improve on its recruitment functions by using electronic portfolios channels where different individuals create their profiles and upload their academic credentials and achievements as well as certifications and also some of the accomplished or done projects. The company can, therefore, use this platform in addition to the use of the LinkedIn platform to recruit the required staff based on their achievements and academic credentials and other non-academic skills which are important in the development of an effective workforce in an organization. Conclusion Social media channels and platforms, therefore, provide a great avenue for business growth and development and play an important role in developing a company marketing and communication strategies. However, these platforms should be used for the right purposes as regulated by the media content rights and privacy (de Vries et al., p. 8, 2017). The internet usage has become very sensitive and therefore great protection mechanisms have been adopted to regulate the usage of the platforms by ensuring that the users are responsible. It is therefore recommended that the Virgin Australia Airlines should ensure that her social media platforms and channels are protected to prevent any illegal usage through the posting of irrelevant information which can greatly affect the reputation and image or negatively influence consumer behavior. The company should establish the required privacy protection mechanisms, especially to the official company websites to protect it from the effects of hacking. I t is also recommended that the company should also develop other social media channels depending on the trends of the communication world as a result of the continued rapid changes in the information technology industry (Warren, p. 55, 2016). Such a move will ensure that the company keeps pace with the social marketing trends in the current corporate world which will ensure continued growth and success of the company in the industry. List of References Batra, R, Keller, K 2016, 'Integrating Marketing Communications: New Findings, New Lessons, and New Ideas', Journal Of Marketing, 80, 6, pp. 122-145, Communication Mass Media Complete, EBSCOhost, viewed 4 October 2017. 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