Nature Versus Nurture Research Essay Violent Behavior

The nature versus nurture debate is an ongoing debate among social scientists relating to whether ones personality/personal characteristics are the result of his/her inherited genetic traits or the result of environmental factors such as upbringing, social status, financial stability, and more. One of the topics that are discussed among psychologists is the study of violent behavior among people as a whole, and in particular, individuals. Social scientists try to explain why people commit acts of violence through explanation of either side of the nature or nurture schools of thought. However, the overwhelming amount of research done into the relation of violent behavior and the nature versus nurture debate indicated that nurture is the primary explanation to explaining violent behavior because violent traits are learned from adults, someone’s social upbringing is a major factor to why some people are more violent than others, and finally influences from news media, movies, and video games enhance the chance for someone to exhibit violent behavior. In conclusion, violent behavior is a complex issue without a clear explanation that is overwhelmingly supported by the nurture side of the debate. The first reason why the nurture side of the debate provides more evidence towards understanding violent behavior is due to the fact that children learn violence through parents and other adults in their life. The first way children learn is that they imitate behavior that theyShow MoreRelatedEssay On Nature Vs Nurture1950 Words   |  8 PagesNature Versus Nurture Within a Violent Adult’s Child Development A majority of adulthood can account for how an adult was as a child. During these important developmental stages humans are incredibly inclined to absorb their environment and the social norms of those surrounding them. However, nature versus nurture is the theory I which debates whether humans are more impacted by their genetics or how they were raised. I am exceptionally interested in the development of children and how their environmentRead MoreHow Do Humans Develop Over A Lifetime? Essay1173 Words   |  5 Pagesunderstaffed orphanages become cheerful when they are adopted into a socially stimulating affectionate home. To explain development, one must consider both nurture and nature. Nurture discusses the impact of the environment and how learning is based on personal experiences. While, nature discusses maturation and maturation inheritance based on biology. Nature of development refers to our biology or our DNA, which is what we are born with. ( INSERT THESIS STATEMENT) The theory of developmental psychology didRead MoreAre Criminals Born Or Made?2023 Words   |  9 Pagesword criminal is someone who commits offending behavior within society (Harrower, 2001). The crime may range from petty theft to murder. Criminals are born not made is the discussion of this essay, it will explore the theories that attempt to explain criminal behavior. Psychologists have come up with various theories and reasons as to why individuals commit crimes. These theories represent part of the classic psychological debate, nature versus nurture. Are individuals predisposed to becoming a criminalRead More Masculinity and Evolutionary Psychology Essay1836 Words   |  8 Pages When attempting to explain something as intangible and complex as human behavior it is difficult to devise experiments that lead to conclusive results. Sometimes complex problems are easier to solve when they are broken down into smaller pieces or into simpler problems that are more approachable. Using human evolution to explain human behavior is such an example. Evolutionary psychology reaches for the roots of human development when they were in their most basic stages to explainRead MoreNature Vs Nurture And Nurture1777 Words   |  8 Pagesformed and cultivated through nature or nurture. This psychological anomaly is why I am writing this paper. Ever since I have enrolled in, and taken, a psychology class during my junior year, I have questioned whether every little emotion and action is because of nature or nurture. No topic is more widely explored and researched than morality. It cannot be scientifically or psychologically proven or tested, making any claim highly controversial. This idea, of nature vs nurture, that I had previously researchedRead More Brain and Behavior of Men and Women Essay1897 Words   |  8 Pagesskewed. Why are women and men so different in their choices and behavior? The brunt of popular opinion focuses on the environmental cues that lead to our distinct behaviors. But is there also an innate biological basis to the choices and differing abilities between men and women? Cognitive functioning or brain processing differences in the two genders has been a point of interest and contention for many years. The purpose of this essay is to explore if neuroanatomical and genetic differences betweenRead MoreOverview of Neuroimagery Essay1695 Words   |  7 Pageswith the inside of the body. This type of imagery falls into two categories: Structural; this deals with the structure of the brain and aids the diagnosis of diseases (e.g. brain tumours) and Functional; this is used for neurological and cognitive research purposes, al ong with the diagnosis of metabolic diseases (e.g. Alzheimer’s and Parkinson’s). Neuroimagery enables us to directly visualize the processing of information by the centres of the brain. This processing causes the involved area of theRead MoreSocialization : Explain Nature Vs Nurture Debate2070 Words   |  9 Pagestheon Burrows Sociology 27 Essay Socialization 1. DESCRIBE socialization, then EXPLAIN nature versus nurture debate. What is your position and why? What MAIN idea did each of the 6 theorists contribute to our understanding of human socialization? (You only need to give the top idea – for example: â€Å"Freud gave us a model of human personality.†) (Page #s) Socialization is the process of a person s personality throughout a lifetime viewed by experiences. Nurture VS. Nature debate how we develop ourRead Moreis poverty the main factor affect crime5090 Words   |  21 PagesIntroduction In the essay I’m going to talk about criminology and criminology is the scientific study of crime and criminals. Is one social group involved in crime more than other social groups? Crime is an unlawful act punishable by the state, harmful act or omission against the public which the state wishes to prevent and which, upon conviction is punishable by fine, imprisonment and in some countries death. No conduct constitutes a crime unless it is declared criminal in the laws of the countryRead MoreLatino History and Culture6732 Words   |  27 Pagesthe United States. Often when Latino’s migrate to the United States they stay with family or friends who have previously immigrated. Respect and Interpersonal Relationships Respect is important in Latino culture as it indicates appropriate behavior towards others based on age, gender, social and economic position and authority. Formality is seen as a sign of respect, including the use of suffixes such as Senor/ Don, Senora/ Dona. Another sign of respect in Latino culture is avoiding eye contact

Grover Cleveland Free Essays

Grover Cleveland ! Stephen Grover Cleveland was born on March 18, 1837, in Caldwell, New Jersey. Cleveland’s father was a minister, originally from Connecticut, and his mother was from Baltimore. He was the ? fth of nine children, named Stephen Grover, but he did not use the name â€Å"Stephen† in his adult life. We will write a custom essay sample on Grover Cleveland or any similar topic only for you Order Now ! In 1841, his family moved to Fayetteville, New York where he spent most of his childhood. In 1850 Cleveland’s father took a pastorate in Clinton, New York , and the family had to move to accommodate for his job. They moved once more in 1853 to Holland Patent, New York. Soon after the move Cleveland? s father past away. After the death of his father Cleveland dropped out of school to help support his family. A elder in his church offered to pay his college tuition if he promised to be a minister like his father, Cleveland declined, and instead decided to move West. On his way West, Cleveland stopped by his uncles house in Buffalo, New York. While there he was given a clerical job at his uncles law ? rm. Cleveland uncle was an important person in New York, and he would introduce him to a lot of in? uential men there. Cleveland later took a clerkship with the ? rm, and then became a certi? ed lawyer. Leaving his uncle? s ? rm in 1962 to start his own ? m. He built a reputation for himself as being committed and dedication to hard work. ! Cleveland stayed out of politics until 1970, where he ran for sheriff of Erie County, which he won. After his two year term as sheriff he returned to the ? eld of law, opening law ? rm with his two friends. There he found himself at the top of Buffalo’s legal community. ! In 1881 the democratic party leaders approached Cleveland and asked him if he would like to run for Mayor of Buffalo, he took of? ce January 2, 1882. His term as mayor gave him the reputation of being an honest politician, the reputation soon spread beyond Erie County. As Cleveland? s reputation grew, the democratic party began to consider him a possible nominee for governor. When the democratic convention could not decide between their two leading candidates Rosewell P. Flower, and Henry W. Slocum, Cleveland emerged as the compromise choice, and on January 1st 1883, he took of? ce winning the election by a landslide. Cleveland’s blunt, honest ways as governor won him popular acclaim. ! In 1884 Cleveland was seen as a leading contender for the presidential nomination. And due to failing health of other contenders he was nominated to be the democratic nominee for the 1884 election. While the popular vote was close, with Cleveland winning by just one-quarter of a percent, the electoral votes gave Cleveland a majority of 219–182. And is sworn in as president of the United States on March 4th, 1885. ! Cleveland’s ? rst term was uneventful, but was marked by ? rmness on his part to the principles which he deemed productive to the nation. He made large use of the veto power upon bills passed by Congress. On June 2, 1886, Cleveland married Frances Folsom, in the Blue Room of the white house. He was the second president to be married in the White House. After his ? st term was up the democratic party renominated Cleveland, but he lost the election, receiving 168 electoral votes, to Benjamin Harrison? s 233 votes. Even though Cleveland had lost the electoral votes, he had won the popular vote by more then 100,000 votes. Cleveland retired to private life and resumed the practice of the law in New York. ! In 1892 Cleveland was nominated for president a thir d time in succession. He won receiving 277 electoral votes to Harrison? s 145 (22 were cast for James B. Weaver of Iowa, the candidate of the â€Å"People’s† party). Cleveland’s second term included some important events. The most important was the repeal of the silver legislation, which had been a growing menace for ? fteen years. ! Cleveland’s second term expired on the 4th of March 1897, and he then retired into private life. He was well respected, and constantly consulted on his knowledge. He was a trustee of Princeton University and Stafford Little lecturer on public affairs. And lived in New Jersey, until his death on the 24th of June 1908. Major Event During Administration ! Grover Cleveland? s ? rst term (1885-1889) was uneventful. Cleveland used his veto power sparingly. Vetoing 413 bills in his ? st term, more than two-thirds of which were private pension bills. Cleveland reduced taxation upon American citizens, due to the growing surplus of money in the United States Treasury. Cleveland was also a advocate of the tariff reform. He believed that the tariff should be reduced, this con? ict was never resolved in Cleveland? s 1885-1889 term, and would remain a problem for the upcoming elections. During his ? rst term, Cleveland appointed two justices to the supreme court. The ? rst, Lucius Q. C. Lamar in 1887, and the second Melville Fuller a few months later. ! Grover Cleveland? s second term (1893-1897) contained some notable events. The most important was the repeal of the silver legislation, this had been creeping up for the past 15 years. People would turn their coin notes in for gold, instead of silver, causing a depletion of the United States gold reserve. Cleveland repealed the act to prevent the depletion of the country’s gold reserves. The problems for Cleveland didn? t stop there though. A strike began against the Pullman Company (manufacture of railroad cars) against low wages and long work hours, and by June 1894, 125,000 railroad workers were on strike, paralyzing the nations trade. Cleveland felt that a federal solution was needed. So he sent federal troops to the rail centers to insure the commerce of the united states continued. ! Having reversed the silver legislation, Cleveland? s next goal was to reverse the effects of the McKinley tariff. The Wilson-Gorman Tariff Act was ? nally passed in 1894 after many reforms by the house, this slightly reduced the United States tariff rates, and imposed a 2% income tax. Cleveland was outraged with the ? nal bill and criticized it as disgraceful product of the control of the Senate. Still he believed it was an improvement over the McKinley tariff and allowed it to become a law without his signature. Goals and Initiatives Election of 1884 ! Cleveland? s campaign for his 1884 election was focused mainly on the corruption in politics. His reputation as an opponent of corruption proved to be one of the Democrats strongest asset for the 1884 election. His opponent James G. Blaine was known to be a corrupt politician, he would corruptly in? uenced legislation in favor of the success of companies , later pro? ting on the sale of bonds he owned in them. This level of corruption made some people crowd over to Cleveland? s side, because they were more concerned with morality than with party. ! Cleveland preached honesty and ef? iency in government. Even when Cleveland was charged with fathering an illegitimate child, he immediately admitted the possibility of himself being the babies father. Election of 1888 ! Cleveland? s renomination in 1888, against Republican nominee, Benjamin Harrison, was focused mainly on the Wilson–Gorman Tariff Act. The republicans aggressively defended protective tariffs, where as Cleveland felt the tariff cost? s should be reduced. ! Cleveland was certain that he would be able to pull another victory in this election, and even though he had won the popular vote 48. 6 percent to Harrison? s 47. percent he lost the electoral vote due to slightly losing in the major game changing states. ! Election of 1892 ! The election of 1892 was a rematch of the year before, with the democrats nominating Grover Cleveland, and the republicans nominating Benjamin Harrison. Additionally, a third party had emerged on the scene: the People’s Party, they had given their nomination to James B. Weaver of Iowa. ! This election was according to Cleveland biographer Allan Nevins, â€Å"the cleanest, quietest, and most creditable in the memory of the post-war generation† this was mostly due to the fact that Harrison? wife was dying of tuberculosis. Harrison did not personally campaign, and Cleveland followed suit out of sympathy to his political rival as not to use Mrs. Harrison’s illness to his advantage. ! The issue on tariffs had worked to the republicans advantage the election before, but over the past four years the price of imported good had gotten higher and higher. So many voters who sided with Harrison the year before had turned their views to either Cleveland or Weaver of the People? s Party. In the end Cleveland won by wide margins in both the popular and electoral votes, and was elected the 24th president of the United States. Achievements ! Grover Cleveland had many achievements during his presidential career. He stopped the abandonment of the gold standard, saved land from Hawaii and to this day is the only president to serve two non-consecutive terms. Cleveland had earned the trust of the people due to his struggles to remove corruption from the political system. He is also one of the eight presidents of the United States to be printed on a bill (Paper Currency, $1,000 Bill) Evaluation ! Grover Cleveland seem? s to be the perfect politician. He was honest, fair, and experienced. I am not the only one who thought so as well. In the three times Cleveland had run for president, he had won the popular vote every time. The choices he made seemed to be very smart and evoked little hostile actions from the people of the United States. Bibliography â€Å"American President  Reference Resource: Campaigns and Elections. † Millercenter. org. The Miller Center, n. d. Web. 22 Oct. 2012. . â€Å"American President. † Millercenter. org. The Miller Center, n. d. Web. 22 Oct. 2012. . â€Å"Grover Cleveland. † Www. nndb. com. N. p. , n. d. Web. 22 Oct. 2012. . â€Å"Presidents On All US Dollar Bills, Presidents On Money. † Www. marshu. com. N. p. , n. d. Web. 22 Oct. 2012. . How to cite Grover Cleveland, Papers

Social Media Channels on Business Activities †MyAssignmenthelp.com

Question: Discuss about the Social Media Channels on Business Activities. Answer: Introduction The modern business world has been greatly influenced by the growth of internet and especially by the increasing use of the different social media channels in which most businesses have realized that these channels provide great platforms for enhancing business growth and even reducing the operational costs of a business (Nowi?ski Rialp, p. 452, 2016). Many business organizations have used different social media platforms or channels for different purposes due to the advancement of information technology which has greatly influenced how the businesses conduct their business. Businesses have grown due to the establishment of electronic business which involves the use of internet and business technology in a companys operations. Social media and social networking have changed most business landscape both for companies that have adopted the use of the channels and for those who have not. It has been projected that the growth of social media in business by the organization will continue to increase rapidly (Sriwilai Charoensukmongkol, P. 431, 2016). In Australia, most businesses have adopted the use of social media channels to aid to various organizational or business development agenda. However, the percentage of usage of the channels differs from small businesses to medium and to large business organization. The small-scale businesses have been found to have the least use of social media with a loss of 26 percentage uses (Fleck Johnson-Migalski, p. 140, 2015). The middle businesses have been reported to have engaged in more useful business activities using social media compared to the small-scale businesses with an estimated 46 percent use. However, it has been found that nearly 80 percent of the large business organization has increasingly embraced the use of social media in their business operations. This essay, therefore, seeks to analyze the impact of social media on their businesses of Virgin Australia Air Travel Company by understanding the various social media channels and how they have been used by the company to enha nce its business operations. The figure below shows some commonly used social media platforms in business by different companies and their projected increase in terms of usage by the year 2020. Virgin Australia Airlines Pty Limited is the second largest airline in Australia and is based in Bowen Hills, Brisbane. It was founded in the year 1999 by Richard Branson a British businessman and started its operations with two aircraft operating in a single route and has grown increasingly to become the second largest airline in Australia directly serving 29 cities in Australia (MRAZOVA, p. 111, 2014). Therefore for the airline to experience such a growth in the industry, it must have had established business strategies and mostly marketing strategies to expand the operations of the company, enlarge its customer or client base through a number of established channels. One of the greatest channels that have contributed to the growth of the company has been its ability to utilize various social media platforms to enhance business functions within the company. The company has relied on its social media for customer relationship, for customer retention and increasing customer base, for conducting market research and product management, for establishing or increasing the company advantage in the industry and for controlling costs of operation, increasing sales for the air tickets as well as facilitating smooth recruitment processes (D'alfonsoNastasi, p. 736, 2014). The company has, therefore, has been found to have an increased use of its social media channels such as the twitter, linked in, Facebook among others. Social media channels and how they are been used by the Virgin Australia Airlines The most common social media channels or platforms used by the company are the Facebook, Twitter and linked in as well as the company official internet websites. The Facebook channel provides a great platform for interaction with different customers forms various backgrounds and therefore helps the company to understand the different culture of different groups by communicating with the groups and therefore provides a great marketing platform for the company goods and services (Watkins Lee, p. 482, 2016). Twitter accounts are more official than Facebook accounts and therefore may not have a great number of followers as compared to Facebook but performs a very critical role as studies have shown that most information communicated by the companies through their twitter social platforms are more trusted as compared to the information on Facebook where privacy is not much emphasized or controlled as compared to Twitter accounts which are entirely controlled by the company. Another very important channel that has been used by the company is the LinkedIn social platform which just as Twitter is also used for official purposes of the company and especially in communicating important company news and advertisement and most importantly used in the recruiting exercises of the company (Gravili, p. 382, 2014). The company has also created a website which can be accessed by every customer both the perspective and potential customers who may be wanting to learn more about the company, the goods and services they offer and interact one on one with the support staff of the company for any clarification about the services provided by asking questions. These platforms have therefore contributed positively to the growth and success of the company and the company is also looking into other social platforms to continue to venture and exploit their potential even as the company grows its services globally. One of the most important roles of the social media channels and that has greatly enhanced service provision by the company to its clients and customer is promoting customer relationship management. The growth and success of a company are determined by the level of satisfaction of the company clients or customers with the goods and services offered by the company. This can, therefore, imply that customers can be said to be the greatest assets of a company and therefore call for effective management (Hood et al., p. 28, 2014). One of the greatest advantages of a social media platforms and channels is the opportunity to strengthen the relationships between a company and its customers. Such relationships and online connection have helped the company to convey information regarding its brand. The company has therefore used Facebook to communicate and advertise their airline services and especially through messages which have been created in form of advertisements promoting the services o f the airlines and encouraging their customers to want to use the airlines for different business and leisure travel. The companies have found these platforms beneficial as a positive customer relationship management yields a positive feedback either through a word of mouth that is exponentially broadcast across the social network and also through written feedback messages. Customers can express their concerns and even give recommendations based on the services b provided by the company in order to improve its service delivery (King et al., p. 245, 2014). The companies have prioritized to create constant and frequent interactions with their customers online as it is believed that the greater the frequency and degree of engagement the stronger the relationship between the company and its customers become and therefore the greater the impact of the relationship on the company air ticket sales, the greater the levels of customer satisfaction and the greater the airline reputation grows. Secondly, these channels have become great platforms of promoting customer retention and expansion of the company customer base. Research has provided that over 60 percent of social media users who follow a certain brand or company products or services usually end up or are more likely to buy the brand or product. This shows that social media channels create a platform for increasing the company customer base by attracting new customers each day who follow the company services and products on the social media channels (Nowi?ski Rialp, p. 448, 2016). For example, through the use of Facebook, the company has been able to attract customers from different regions where they operate in the 29 cities in Australia as the company advertises its traveling packages and services through videos and other messages designed to advertise the different customer experiences using the Virgin Australia Airlines. The expansion of the company customer base is achieved by increasing the number of followers of the company brand through the channels and most importantly through the broadcast of positive customer feedback regarding the company and its products which help in attracting new customers. The company has also focused on developing a social media strategy where it can retain its existing customers through improving their existing relationships by offering traveling offer seasons or packages a move that has been developed by the company due to the fact that is easier done to retain existing customers as compared to attracting new customers (Gravili, p. 378, 2014). The social media platforms or channels of the company are therefore designed with the sole purpose of helping the company improve the customers levels of satisfaction with the company services and brands. Mostly this function has been well done through the use of the company Facebook platforms as well as the twitter account whic h gives constant company updates to its followers anytime there is any breaking news concerning the airlines or any important information which needs to be communicated to their perspective and potential customers. The figure below shows how social media has been prioritized in enhancing customerservice. Net Base is a global leader in enterprise customer analytics and has been found to help enable most companies to see, analyze and get insights into billions of social posts through a simple bar where the users can type a simple question and then the data is analyzed from different social media platforms used by the company. This platform therefore processes a million social media posts daily for actionable business insights used for marketing purposes, research, customer service as well for sales and public relation. In this case for example, the company may want to determine the efficiency of their customer services and therefore through the online bar it may ask the question IMPACT OF SOCIAL MEDIA USE ON CUSTOMER SERVICE? to get different views across different social media platforms used and hence make decisions on where to improve their services. This graph therefore can be used to analyze the impact of social media channels on small businesses in enhancing customer service. From the question posted on the bar, the Netbase analytical tool is able to collect information and analyze to provide the graphical and chart representations above for analysis. From the respondents reports or comments on social media platforms, majority of them suggested that there is a positive impact of social media use for customer service accounting for 71.2 percent whereas 28.8 percent were not pleased or were of the view that social media use does not have much impact on customer service. To make relevant decisions the company can therefore ask why the respondents think that social media is not effective for customer service and hence will be in a position to make future decisions and take measures aimed at improving the effectiveness of the customer relationships using social media. The theory uses a cost benefit analysis approach or a comparison of alternatives to explain how human beings interact in different social platforms through communication which led to formation of different social groups. The theory states that individuals engage in behaviors they find rewarding and avoid behaviors that have high cost to them. In this case therefore the theory can be used to imply that most business customers and clients will engage in social media use if the exercise will help them achieve their needs for example in understanding the company brands and products, ability to interact with the company online and get answers to specific questions which in turn lead to customer satisfaction. Therefore the theory can be used to understand the above analysis of the effectiveness of social media use on customer service and draw the conclusion from the customers behavior observed that shows more positive feedback that social media use has a great impact on customer service. Thirdly the company has deployed the use of social media platforms in promoting company market research as well as product marketing. This is proved by the fact that a great platform for exploring different cultures, individual views and customer lifestyles that influence consumer behavior. Most organizations have shifted to the use of social media platforms to advertise their services to different potential and existing customers as it creates an area of developing a target audience that is then used by the company to develop marketing and advertising strategies for the company (Goodrich de Mooij, p. 112, 2014). The fact that issues can be raised from different customers on the current trends in the airline industry the social media platforms, therefore, can be used to alert the companies to issues that may affect the current opportunities. The company has therefore used the social media platform and especially the Facebook channel to understand the different culture and cultural values of the targeted customers, getting to understand the different tastes and preferences of their potential customers in order for the company to strategize and develop effective plans on how to improve their service provision (Ristevska-Jovanovska, p. 16, 2017). The company also compares the performance of their competitors using their social media channels. Product marketing had before been done through traditional advertising channels which are very expensive for most small business organizations and probably why the small-scale firms in Australia have been reported to have low percentages of social media use. Therefore the platform provides a platform for marketing the company products through messages that are conveyed by other product promotions sites such as the company website advertising and press release (Zanjani et al., p. 575, 2 017). The company has been taking photos of their aircraft and some of their exclusive services and ends up advertising them through their Facebook accounts where viewers can express their insights and make any recommendations. The figure bellows shows the use of social media in marketing and the impact it has on overall performance of the business. The airline industry has become one of the most competitive industries in the world and the success of the industry is largely depended on the quality of services provided and the levels of their customer satisfaction or even the nature of their brands. Therefore the company has used its social media platforms or channels to gain a competitive advantage in the industry (King et al., p. 246, 2014). This has been done by listening to a competitor message on social media channels and developing the appropriate strategies and tactics that directly counter that competitors initiatives and therefore end up helping the company gain a competitive advantage. The best competitive advantage in this industry is when the company helps their customers achieve their satisfaction levels or meet their changing tastes and preferences in the travel industry (JOHN et al., p. 146, 2017). The quality of services provided therefore can only be achieved by the companies if they engage in one on one interact ion or there is an effective channel of interacting with the company and therefore the reason why the company has invested so much in developing its social media interaction channels for effective customer relationship management. Other than maintaining effective customer relationships, social media in the current corporate world has embarked on the use of social media platforms or channels for controlling the company cost initiatives. The shift has come as a result of the increased costs of advertising by using the traditional advertising and business promotion strategies (Batra Keller, p. 136, 2016). Social media provide customized services for marketing company products and services as compared to advertising and marketing their services through print media and through mass media channels which is limited to the scope of its coverage as it may not meet the targeted audience. It is cheaper to develop a marketing website for a company that will enhance the company and customer relationships. Social media platforms provide opportunities for increasing the economies of scale of the company. Due to the number of followers of a certain brand or a company service who end up buying or using the products, the company gains an advantage of economies of scale and therefore ends up increasing the sales of the company and lead to increased productivity of the airline industry (DiffleyMcCole, p. 598, 2015). The company has been able to increase its sales for the airline's tickets across the cities it operates in Australia by adding social media functions to their corporate websites which enhance the user and company engagements and contribute to increased product sales. Lastly, the company has been using the channels to conduct its recruitment functions and especially through the use of the LinkedIn social platform and the company websites as well as the Facebook accounts. Employment opportunities are advertised on the company websites as well as the Facebook accounts however the co mpany relies on the use of the LinkedIn platform to interact with potential employees as the platforms engages its users and can view the different employees profiles and invite them for interviews based on their qualifications and experiences (Goodrich de Mooij, p. 108, 2014). The company can also look into other social media platforms since technology has greatly influenced the mode of interactions and every day new social platforms are being created to enhance human interactions (SchivinskiDabrowski, p. 192, 2016). The company can tap into those social sites such as Instagram and telegraphs. Telegraphs have recently increased its membership with most businesses using the channels to advertise their products and services advertised for job opportunities and interact with their customers and potential clients. This, therefore, would be an effective platform for the company to interact with its customers and advertise their business and services across the platform. In addition, many individuals have been reported to shift to the use of Instagram social media platforms. The platform has attracted many followers and users due to its attractive features which are not integrated into other social media platforms. The company can, therefore, tap into this oppor tunity and use these platforms to enhance their customer relationship management initiatives, expand their customer base, conduct product marketing and increase its sales (D'alfonsoNastasi, p. 736, 2014). However, the company can also improve on its recruitment functions by using electronic portfolios channels where different individuals create their profiles and upload their academic credentials and achievements as well as certifications and also some of the accomplished or done projects. The company can, therefore, use this platform in addition to the use of the LinkedIn platform to recruit the required staff based on their achievements and academic credentials and other non-academic skills which are important in the development of an effective workforce in an organization. Conclusion Social media channels and platforms, therefore, provide a great avenue for business growth and development and play an important role in developing a company marketing and communication strategies. However, these platforms should be used for the right purposes as regulated by the media content rights and privacy (de Vries et al., p. 8, 2017). The internet usage has become very sensitive and therefore great protection mechanisms have been adopted to regulate the usage of the platforms by ensuring that the users are responsible. It is therefore recommended that the Virgin Australia Airlines should ensure that her social media platforms and channels are protected to prevent any illegal usage through the posting of irrelevant information which can greatly affect the reputation and image or negatively influence consumer behavior. The company should establish the required privacy protection mechanisms, especially to the official company websites to protect it from the effects of hacking. I t is also recommended that the company should also develop other social media channels depending on the trends of the communication world as a result of the continued rapid changes in the information technology industry (Warren, p. 55, 2016). Such a move will ensure that the company keeps pace with the social marketing trends in the current corporate world which will ensure continued growth and success of the company in the industry. List of References Batra, R, Keller, K 2016, 'Integrating Marketing Communications: New Findings, New Lessons, and New Ideas', Journal Of Marketing, 80, 6, pp. 122-145, Communication Mass Media Complete, EBSCOhost, viewed 4 October 2017. Coleman, LJ, Cote, LE, Gu, J, Chandler, K 2015, 'Bridging the Gap between Facebook and Business', Competition Forum, vol. 13, no. 2, pp. 287-300 D'alfonso, T, Nastasi, A 2014, 'AirportAirline interaction: some food for thought', Transport Reviews, 34, 6, pp. 730-748, Academic Search Premier, EBSCOhost, viewed 4 October 2017. de Vries, L, Gensler, S, Leeflang, P 2017, 'Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition', Journal Of Marketing, 81, 5, pp. 1-15, Communication Mass Media Complete, EBSCOhost, viewed 4 October 2017 Diffley, S, McCole, P 2015, 'Extending customer relationship management into a social context', Service Industries Journal, 35, 11/12, pp. 591-610, Business Source Premier, EBSCOhost, viewed 4 October 2017. Fleck, J, Johnson-Migalski, L 2015, 'The Impact of Social Media on Personal and Professional Lives: An Adlerian Perspective', Journal Of Individual Psychology, 71, 2, pp. 135-142, Academic Search Premier, EBSCOhost, viewed 4 October 2017 Goodrich, K, de Mooij, M 2014, 'How social are social media? A cross-cultural comparison of online and offline purchase decision influences', Journal Of Marketing Communications, 20, 1/2, pp. 103-116, Communication Mass Media Complete, EBSCOhost, viewed 4 October 2017 Gravili, G 2014, 'THE USE OF SOCIAL MEDIA FOR JOB PLACEMENT IN CAREER CENTRES OF FOUR EUROPEAN UNIVERSITIES: OPPORTUNITIES AND RISKS', Journal Of Current Issues In Media Telecommunications, 6, 4, pp. 377-390, Communication Mass Media Complete, EBSCOhost, viewed 4 October 2017 Hood, K, Robles, M, Hopkins, C 2014, 'PERSONAL BRANDING AND SOCIAL MEDIA FOR STUDENTS IN TODAY'S COMPETITIVE JOB MARKET', Journal For Research In Business Education, 56, 2, pp. 33-47, Education Full Text (H.W. Wilson), EBSCOhost, viewed 4 October 2017. JOHN, L, EMRICH, O, GUPTA, S, NORTON, M 2017, 'Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes', Journal Of Marketing Research (JMR), 54, 1, pp. 144-155, Communication Mass Media Complete, EBSCOhost, viewed 4 October 2017 King, D, ORourke, N, DeLongis, A 2014, 'Social Media Recruitment and Online Data Collection: A Beginner's Guide and Best Practices for Accessing Low-Prevalence and Hard-to-Reach Populations', Canadian Psychology, 55, 4, pp. 240-249, Business Source Premier, EBSCOhost, viewed 4 October 2017 MRAZOVA, M 2014, 'Sustainable development -- the key for green aviation', INCAS Bulletin, 6, 1, pp. 109-122, Academic Search Premier, EBSCOhost, viewed 4 October 2017. Nowi?ski, W, Rialp, A 2016, 'The Impact of Social Networks on Perceptions of International Opportunities', Journal Of Small Business Management, 54, 2, pp. 445-461, Business Source Premier, EBSCOhost, viewed 4 October 2017. Ristevska-Jovanovska, S 2017, 'AN EFFECTIVE VIRAL MARKETING STRATEGIES', Research In Physical Education, Sport Health, 6, 1, pp. 11-17, SPORTDiscus with Full Text, EBSCOhost, viewed 4 October 2017 Schivinski, B, Dabrowski, D 2016, 'The effect of social media communication on consumer perceptions of brands', Journal Of Marketing Communications, 22, 2, pp. 189-214, Business Source Premier, EBSCOhost, viewed 4 October 2017. Sriwilai, K, Charoensukmongkol, P 2016, 'Face it, don't Facebook it: Impacts of Social Media Addiction on Mindfulness, Coping Strategies and the Consequence on Emotional Exhaustion', Stress Health: Journal Of The International Society For The Investigation Of Stress, 32, 4, pp. 427-434, SPORTDiscus with Full Text, EBSCOhost, viewed 4 October 2017. Warren, C 2016, 'Social Media and Outbound Ticket Sales', Journal Of Applied Sport Management, 8, 4, pp. 49-62, SPORTDiscus with Full Text, EBSCOhost, viewed 4 October 2017. Watkins, B, Lee, J 2016, 'Communicating Brand Identity on Social Media: A Case Study of the Use of Instagram and Twitter for Collegiate Athletic Branding', International Journal Of Sport Communication, 9, 4, pp. 476-498, SPORTDiscus with Full Text, EBSCOhost, viewed 4 October 2017 Zanjani, S, Milne, G, Miller, E 2016, 'Procrastinators' online experience and purchase behavior', Journal Of The Academy Of Marketing Science, 44, 5, pp. 568-585, Communication Mass Media Complete, EBSCOhost, viewed 4 October 2017.

Wuthering Heights - Catherine And Heathcliff Essays - British Films

Wuthering Heights - Catherine And Heathcliff Wuthering Heights - Catherine and Heathcliff Essay written by Midnight Toker A Presentation of the Personalities of Heathcliff and Murray Kempton once admitted, No great scoundrel is ever uninteresting. The human race continually focuses on characters who intentionally harm others and create damaging situations for their own benefit. Despite popular morals, characters who display an utter disregard for the natural order of human life are characters who are often deemed iconic and are thoroughly scrutinized. If only the characters of Emily Brontes Wuthering Heights were as simple as that. Set on the mysterious and gloomy Yorkshire moors in the nineteenth century, Wuthering Heights gives the illusion of lonesome isolation as a stranger, Mr. Lockwood, attempts to narrate a tale he is very far removed from. Emily Brontes in-depth novel can be considered a Gothic romance or an essay on the human relationship. The reader may regard the novel as a serious study of human problems such as love and hate, or revenge and jealousy. One may even consider the novel Brontes personal interpretation of the universe. However, when all is said and done, Heathcliff and Catherine are the story. Their powerful presence permeates throughout the novel, as well as their complex personalities. Their climatic feelings towards each other and often selfish behavior often exaggerates or possibly encapsulates certain universal psychological truths humans are too afraid to express. Heathcliff and Catherines stark backgrounds evolve respectively into dark personalities and mistaken life paths, but in the end their actions determine the course of their own relationships and lives. Their misfortunes, recklessness, willpower, and destructive passion are unable to penetrate the eternal love they share. Heathcliffs many-faceted existence is marked by wickedness, love, and strength. His dark actions are produced by the distortion of his natural personality. Although Heathcliff was once subjected to vicious racism due to his dark skin color and experienced wearisome orphan years in Liverpool, this distortion had already begun when Mr. Earnshaw brought him into Wuthering Heights, a dirty, ragged, black-haired child(45; ch.7). Already he was inured to hardship and uncomplainingly accepted suffering. Heathcliff displays his strength and steadfastness when he had the measles, and when Hindley treated him cruelly if he got what he wanted. From the very beginning he showed great courage, resoluteness, and love. Few have the audacity to be victimized (as Heathcliff was by Hindley after Mr. Earnshaws death) and find secret delight in his persecutor sinking into a life of debauchery which will undoubtedly cause his own death. Not only did Heathcliff show his strength through Hindley, but also by following his personal goal of a life with Catherine Earnshaw. Heathcliff vanishes for three years to win Cathy over with his successes. He chose to fight a battle most would never attempt to begin. Heathcliff, being the survivor that he is, proved himself to be quite a gentleman. Nelly offers her impression when narrating, he would certainly have struck a stranger as a born and bred gentleman (130; ch. 14). Although Heathcliffs personality is so unusually and intensely strong, he does emit qualities rooted in ourselves. His trials and tribulations only develop and exaggerate the darkness and violence inherited in not only Heathcliff, but everyone. However, Heathcliffs wickedness is entirely inappropriate and unusual. Without question he is brutal. The primal and universal darkness in Heathcliff must not be excused. The vicious manner n which he helps to destroy Hindley, kidnaps Cathy and Nelly, and brutalizes Isabella and Hareton, suggests that he is not born with the same prima l and universal structure as everyday man, but some other disturbed quality. For example, Isabella in a letter to Ellen wrote, Is Mr. Heathcliff a man? And if so, is he mad? And if not, is he a devil? (121; ch. 13). The antisocial menace now induces pain on his undeserving wife. In just a few chapters the reader identifies with Heathcliffs dark instincts, awes at his inability to feel compassion in certain instances, and becomes intrigued with his passion and undying love for Cathy. Lockwoods first impressions of this gentleman reflect the complex and contrasting images he presents simultaneously when he quotes, But Mr. Heathcliff forms a singular contrast to his abode and style of

An Occupational Therapy Essays

An Occupational Therapy Essays An Occupational Therapy Paper An Occupational Therapy Paper An occupational therapist is a trained and licensed health care professional who can make a complete evaluation of the impact of disease on the activities of the patient at home and in work situations. Hobbies and recreational activities are considered when an assessment is made. The most generally accepted definition of occupational therapy is that it is an activity, physical or mental, that aids in a patient’s recovery from disease or injury. The Occupational therapist takes a history from the patient by conducting a thorough interview. Questions are asked about hygiene, eating, dressing, getting in and out of bed, driving, cleaning, working and the patients sex life. A physical examination is conducted extensively concentrating on range of motion. Observations of deformities are noted because they may hinder the performance of the patient. The therapist assesses the need for splints or supports which might benefit the patient and helps design specific assistive devices. â€Å"It is the job of the occupational therapist to innovate plans to overcome the imposed limitations while helping the patient reduce strain and prevent further damage by teaching techniques that conserve energy† (Sasser 75). There are numerous ways to make daily living easier. The most crucial part of therapy is assessing the patient’s environment. All the people, cultural conditions and physical objects that are around them, create their environment. The behavior and development of people is a direct result of the interaction between them and their surroundings. A patient’s behavior is greatly effected when they are mismatched with their environment. â€Å"A persons environment match is present when the persons level of competence matches the demands of the environment† (Cole 75). Full participation by the patient is required to make it practicable. The importance of occupational therapy is to help the patient use what they have to the fullest. Therapists know that in this particular field there will not be a dramatic improvement, but there will be a better quality of life lived by the patient. In today’s world, it is extremely important to keep accurate records on all aspects of care giving. According to Sladyk, â€Å"Documentation is one of the most important duties an occupational therapist can have aside from treating the patient† (191). As occupational therapy students, it is imperative that we develop these skills and become proficient in the art of technical writing. As technical writers, we will use evaluation reports, daily progress notes, summary reports and discharge plans. Accuracy and attention to detail in the content of these reports is essential in treating and determining the progress of our patients. Documentation is the means by which we communicate our treatment to other health professionals and third party payers. In most cases, it is necessary to communicate effectively to others, orally and in writing the status of the patient. In addition, documentation is an important aspect of our field because it conveys the status and condition of the patient and our plan and evaluation of said condition to other caregivers. Medical records will be read by the doctors, nurses and in some cases by those submitting payment to the insurance companies. It is important that as occupational therapy students we develop documentation skills early and continue to refine these skills throughout our careers. In order to implement the guidelines for excellent technical communication, we need to remember the three major reasons to be honest as a communicator. First, we must keep in mind that technical communication is not about using words and pictures to mislead or lie to people. It is about helping people understand how to make wise choices. â€Å"If you lie or mislead, people can be hurt† (Markell 12). Secondly, a patient can worsen in condition if we fail to honestly report our findings. Thirdly, our organization could get into serious legal trouble if we are dishonest. This can lead to lawsuits and malpractice. A treatment plan is likely to be the first formal piece of documentation an occupational therapy student is likely to write. â€Å"Both the Certified Occupational Therapy Assistant (COTA) and the Occupational Therapist-Registered (OTR) participate in the treatment evaluation and the resulting treatment plan† (Early 94). The OTR is ultimately responsible for the treatment plan. The COTA implements the plan and delivers treatment. After the evaluations have been completed, a comprehensive treatment plan must be documented. This documentation is done by the COTA and later reviewed and checked for accuracy by the OTR. Each facility has established it’s own method for documenting a treatment plan. Some facilities have developed critical pathways that dictate the treatment plan, reducing the paperwork. Generally, a treatment plan includes problems, assets, goals/objectives, treatments, and outcomes/discharge criteria. Accuracy is paramount in all medical records. Inaccurate writing causes many problems as unclear writing. Therefore, it is key to be accurate as well as neat and understandable. The slightest inaccuracy will confuse the reader. A major inaccuracy, naturally, can be dangerous and expensive. Markell states, â€Å"Accuracy is a question of ethics so our communication must be as objective as possible and free of bias† (13). Documentation that is understandable is legible, easy to read, and void of jargon. The occupational therapy practitioner should remember that others will be reading his or her documentation, and they might not understand the jargon familiar in OT. Documentation that is concise and free of spelling and grammatical errors is understandable. As occupational therapists we must follow our code of ethics which places the patient in the highest standard of quality care. This care involves everything from the evaluation to the treatment. A discharge plan includes instructions for the patient and their family. This plan requires accurate technical communication skills. Precision in our instructions can lead to easier implementation of a follow-up plan. â€Å"The follow-up plan is important in maintaining the patient at his or her current level of improvement while not under the supervision of the therapist† (Sladyk 79). This is critical in the patients overall recovery. Technical writing skills such as creating progress reports and developing status reports are needed in building a strong occupational therapy treatment plan. It is also useful in evaluating patients and documenting their abilities in the beginning of treatment and progress at the end of treatment. These reports are read by all those involved in the treatment and recovery of the patient. A progress report communicates to a supervisor and/or organization the current status of patient. The status report keeps them informed of changes, setbacks or progress. The tone should always be objective, neither defensive nor casual. It should be professional and clearly detailed. A time pattern is used in all of the documentation we will be writing. Dates are crucial in showing the time frame that a therapist has implemented. Aside from documenting the progress of a patient, dates are also used as evidence of treatment in order to allocate further funds from insurance companies to continue rehabilitation. The first step in writing a therapy treatment plan, Aquaviva states, â€Å"is to establish a list of problems that the patient is facing and show behavioral evidence that these are problems affecting their daily life† (52). To do this, the therapist should review uniform terminology and make a written list of problems. Activities of daily living (ADL’s), must be evaluated and listed. Problems are stated and the behavioral indicators for each problem are noted. With many patients, the occupational therapist is likely to identify more problems that can realistically be addressed during treatment. Therefore, the therapist must set a priority list of problems to be addressed. Identifying patient assets can help prioritize treatment problems. The use of lists, another technical writing aspect, is helpful. Using lists can be useful in structuring a treatment plan for a patient. The therapist may want to begin a patient on a certain task. Using a list can clearly allow the therapist to prioritize the treatment plan. Less important items can be left for last or eliminated. Sometimes, a few tasks can be grouped together, allowing room for other tasks to be added to the treatment plan. The greatest strength of an occupational therapy plan is the use of functional activities. â€Å"Through functional activities, the therapist provides treatment that is relevant to the patient, which will promote independence† (Okeema 77). Functional activity promotes repetition and maintains interest. Listing these activities for the patient promotes utilization of a task and encourages the patient to remain focused and active in their rehabilitation. Therefore, an effective use of lists can facilitate the treatment process. Critical thinking skills as well as technical writing skills are essential to becoming a competent occupational therapy practitioner. These skills include information gathering, organizing, analyzing, generating, integrating and evaluating. It is essential that as occupational therapy students we become self-determining, independent thinkers. Technical writing skills will be used throughout our career. Mastering technical writing will come with practice and will prove to be one of the most instrumental elements we have learned in our curriculum. Aquaviva, J. D. Effective Documentation for Occupational Therapy. Bethesda, MD: American Occupational Therapy Association, 1992. Early, M. B. Mental Health Concepts and Techniques for the Occupational Therapist Assistant. 2nd ed. New York, NY: Raven Press, 1993. Markell, Mike. Technical Communication: Situations and Strategies. 5th ed. Boston, MA: Bedford/St. Martin’s Press, 1998. Okeema, Kathleen. Cognition and Perception in Occupational Therapy. Gaithsburg, MD: Aspen Publishing, 1993. Reed, K. L. Quick Reference to Occupational Therapy. Gaithersburg, MD: Aspen Publications, 1991. Sasser, Martha. The Practice of Occupational Therapy. 2nd ed. St. Louis, MO: Mosby- Year Book, Inc, 1998. Sladyk, Karen. OT Student Primer: A Guide to College Success. Thorofare, NJ: SLACK Incorporated, 1997.

Background Of The Industry Economics Essay

Background Of The Industry Economics Essay Since the middle of the twentieth century, many economic goes ups and downs, the pioneer of the world have seen many fundamental and far-reaching changes within society. The obvious view is the amelioration in economic wealth, has considered the improvements in standards of living for the ensemble of people living and working in these countries. These alterations have enhanced the improved productivity and redistribution of the workforce. Leisure and Hospitality industry has become part of integral industries that helps to improve in economic wealth, not only in Malaysia but in most countries. It can regard as a complementary of tourism industry. As it is an income generator by using sources of country to attract foreigners to come over and flourish other industries too. For instances, tourists who fly over Malaysia will have an opportunity to fumble a new investment and attempt to involve it, this might help our economy grow well because of the inflow currency injection. But first, what exactly is leisure and hospitality industry? This sector is made up of two parts, which are the arts, entertainment and recreation sector and accommodation and food service sector. The  arts, entertainment, and recreation  sector include a vast range of constructions that operate facilities or services provided to cater variety of cultural, entertainment, and recreational interests of their patrons, examples like theme park, shopping mall, theme museum. (Leisure and Hospitality Industry)For the most part, it is built luxury-based, evade from the fundamental needs.  While the accommodation and food services  sector comprises constructions providing customers with lodging and preparing meals, snacks, and beverages for consumption, examples like famous food, hotel with different rated and superior services.This service-based industry thrives on the leisure activities of patrons. This kind of business that the hospitality industry garners is momentary, but it accounts a la rge sum of its revenue. Therefore, with the subtle leisure and hospitality industry will push the tourism industry up. (What Is the Hospitality Industry?) Leisure and hospitality industry had indirectly developed in so many aspects too such as land, country, other businesses and it also decrease the unemployment rate too. For the land development, hospitality experts did a good job of flourishing some unused spaces and built a glamorous building on it to accommodate tourist that need place to stay and obtain income from that way. With the phosphorous of hospitality industry, there have few rates of hotels for tourist to choose whether which will appropriate for them. For examples, Genting Highland Malaysia has a few different rate of hotel in the small same site to let the tourists have as much as choices to select their apposite hotels. For the development of other businesses, such as food, stores, theme parks and shopping malls will glowing too due to the intrude of leisure and ho spitality industry. In contra versa, tourists maybe interesting in food or theme park or cultures of a country and tend to come over for that specific intention, this will also enhance the leisure and hospitality industry. For an actual example, Singapore recently has constructed a new theme park, Universal Studio and Casino have attracted a lot of foreigners spend their time in that country to regale themselves. Exceptional service is usually very important for. Customer satisfaction like what they purposely come for, usually leads to consumer loyalty, which helps to ensure the success of a company in the hospitality industry.

The Operating Principles for a Community to which I Belong to Essay

The Operating Principles for a Community to which I Belong to - Essay Example In a detailed analysis of these activities and interactions, I can definitely prove that our communities provide us with a sense of stability, serve our needs and, more importantly, accept us for who we are. In my community setting, I have often realized that my family accepts me for what and who I am. Thus, I share my activities and interactions with my daughter and we protect each other, which has always helped me in my family life as a single mother. One of the important operating principles of my community has been to be faithful and frank to the members of the community and we share our activities and interactions. Thus, my daughter and I enjoy great fun in our system of instant messaging or texting family and friends. Many often, I introduce my daughter to my chat friends and she has no online friends whom I don't know. Most of the friends of my daughter in her Facebook account came through my contacts and she never retreats an illegitimate relationship through her online activities. Another significant operating principle of my community life is not to blame or to indict others with or without strong reasons for their actions. Instead, every member of my community strongly supports each other and understands each other completely.

Manager's Hot Seat #1-Burned by the Privacy Firewall Essay

Manager's Hot Seat #1-Burned by the Privacy Firewall - Essay Example I would have instead first asked him to explain why the personal and long distance calls through a proper channel which is to course through his superior who is the other lady in the video. Willy’s explanation must be taken into account because he is a performer in the company. In addition, any administrative meted against Willy must also be made known to his superior first. Also, the threshold of what constitutes excessive calls must be clearly established. It should not just be based on a mere whim such as in the video. If an employee asks for the threshold and his or her record, it should be made available to him or her to review company use of equipment. In the video, the policy was clearly abused because even Willy’s superior was subjected to review and cannot ask for her record or the threshold of calls. The concrete action that I would take is to recall Willy’s administrative leave and have it reviewed. I will also review the policy and make the threshold of company’s communication equipment very concrete and

Jacobite opposition to the Whig Oligarchy Essay Example for Free

Jacobite opposition to the Whig Oligarchy Essay Why was Jacobite opposition to the Whig Oligarchy so unsuccessful between 1714-60 The Jacobites were a British group who repeatedly tried to reinstate the old Stuart kings onto the English throne, as opposed to the Protestant monarchy that began in 1689. From 1714-60 parliament was dominated by the Whig party, to the detriment of the pro-Jacobite Tories. There were many Jacobite attempts in this period to overthrow this Whig oligarchy and the kings that supported it. P Monod attributes the failure of the Jacobites to a lack of leadership and inadequate military forces. J Stephenson, on the other hand, argues that a lack of foreign and domestic support for the old stuart monarchy is the predominant reason for the lack of success of the Jacobites. This essay will examine the four main factors that are cited as the reasons for the failure of Jacobites poor leadership, weak military, little foreign support, declining domestic support and will evaluate which one of them is the most important. The Jacobites that they never had adept leaders. Jacobite officers were normally of Scottish brethren, with little experience of warfare. Furthermore, as they were Scottish, they did not know the territory when they entered England. This is considered by Monod as one of the reasons for their failure to sustain themselves upon exit of Scotland. The best attempts at Stuart restoration were the rebellions of 1715 and 1745. However, both of these are characterised by poor leadership. In the 15 the commander of the Jacobite army was the Earl of Mar. He raised the Jacobite flag too early, before the army was prepared and, at the Battle of Sherifmuir, failed to take advantage of his victory and the 3:1 ratio of forces, instead allowing the British battalions to retreat and regroup. On top of this, James Francis Stuart, the Pretender King, was absent from the rebellion. Thus, the Jacobites were without their inspirational figurehead. The rebellion of the 45 endured similar problems, despite having their true leader, Bonnie Prince Charlie present. Having successfully driven down to Derby, instead of marching for London, the Jacobites fled to Scotland, allowing the British to regroup and pursue them. The issue of poor leadership was compounded by the inherent weakness of the Jacobite forces. They were predominantly comprised of Scottish highlanders, and anyone else that wished to join them, normally farmers. The men had little, if any, fighting experience and had never been trained in combat. Furthermore, they were poorly equiped, relying on homemade and captured weapons. The force was usually small, at its largest during the 45 when it reached 12 000 men. This is contrast to the British armies that were defending London. Although, they were slow to react to both rebellions, they were far superior when they engaged the Jacobites in combat. In 1715, the British army had just emerged victorious from the War of Spanish Succession. After famous victories, such as Blenhim, it became known as one of the most formidable fighting forces in Europe. It was large and well trained. Moreover, the Jacobite armies were hampered by internal divisions. The bulk of their men came from highland clans which were historically opposed. Many refused to fight with each other. This problem was particularly present in the rebellion of 45. The Jacobite cause had little hope when it was so weak in the face of such strong opposition. In Britain and Scotland the Jacobites support for the Jacobites was slight, waning further during the period. While Scotland may have been very pro-Jacobite in 1714, the Jacobite influence influence decreased radically until 1760. This is largely down to the fact that the people were forgetting the reasons for their hatred of the British crown. The Glencoe Massacre of 1690 was soon moved into oblivion. Memories of the stuart kings faded as Britain enjoyed peace and prosperity under Hanoverian rule. Lastly, the benefits of Union with England became more apparent as Scotland grew economically and was less heavily taxed than before. In England itself, followers of the Jacobites were always few and far between, only decreasing in the period until 1760. England had always been very anti-Stuart, accusing James II and his predecessors of despotism. Thus, the Glorious Revolution of 1689 was welcomed by the majority of the population. The support that had come from the Tory party also wavered. This was because, after their defeat in the 1714 election, they were keener to rebuild politically than waste time on what was considered a hopeless task. This was compounded by the fact that two Tory leaders, Oxford and Bolingbroke were impeached in the run up to the Jacobite rebellion of 1715 and because Jacobitism grew to be associated with treason. The Jacobites could never rely on foreign support. Louis XIV had originally pledged his allegiance to James Francis Stuart, proclaiming him as King of England and promising resources. However, the loss of the War of Spanish Succession, and the subsequent acknowledgement of the Hanoverian succession, esnsured France would not, and could not, fund the Jacobites for a very long time. This was reinforced by the Anglo-French Entente of the 1720s, whereby Walpole and Fleury were keen to maintain the peace. The French did promote the Jacobites in the run-up to the 45, with a 15 000 invasion force at Dunkirk ready to embark for England. However, poor weather and the War of Austrian Succession diverted the troops. Similarly in 1719, a Spanish fleet was ready to set sail for England, in support of the Jacobites, only to be stopped by a storm. Few other European nations were willing to fund the Jacobites. Seeing it as an worthless cause that would just bring unnecessary aggression from Britain, the pre-eminent power in Europe. The lack of foreign support was no doubt significant, as a large, well-supplied army was never received in Britain. However, even with the absence of this, the Jacobite rebellions drove deep into Britain. Similarly, the claim that Jacobite leaders were inept, while maybe true, does not fully explain the failure of the rebellions. The armies still enjoyed many victories and the British were often commanded by similarly worthless men. The inadequacy of the troops and the lack of domestic support are the most significant explanations for the failure of the Jacobites. Against such a strong British army, the Jacobites had little hope of victory. Linked to this, is the lack of pro-Jacobite people in Britain. This was an underlying reason for the small number of people that would join the rebellion and further ensured that both times the revolts extended into England, they petered out due to the prevalent hostility of the people.

European Disease in the New World Essay -- American America History

European Disease in the New World Humans possess an innate curiosity that drives us to explore the unknown. Documentation of exploration by sea goes as far back as 3200 B.C., when Pharaoh Snefru brought 40 ships from Byblus to Phoenicia, followed by the first recorded expedition of exploration from Egypt in 2750 B.C, (http://www.mariner.org/age/histexp.html). Events such as these would eventually give way to a period of vigorous exploration known as the Age of Exploration. At the height of the Age of Exploration in the early fifteenth century, European nations became poised to expand their influence to the rest of the world. Due to their remarkable programs of sustained and systematic exploration, they were well equipped for countless expeditions driven by the desire for fortune and conquest, often disguised by a religious agenda. What resulted in their efforts, however, was not the enlightenment of a people, but rather, the transformation, and in some cases, the destruction of the cultures that these Europeans "disc overed." They brought more than materials, technologies, and i...

Good Morning Listeners

The term normalization Is the process whereby something or someone Is pushed to the edge of a group and counted not as Important. Normalization Ignores and does not consider or protect the needs of certain people who do not have the same advantage as others. By Ignoring those people they are not able to have the same rights and opportunities as others to participate and succeed in society. In Australia you could say we have marginal's groups such as Indigenous people, the deaf and blind and the mentally ill. People who have migrated to Australia may also be seen as marginalia due to their needs.The immigration history of Australia began with the initial human migration to the continent around 50,000 years ago when the ancestors of Australian Aborigines arrived on the continent from the islands of Maritime Southeast Asia and New Guiana. From the early 17th century onwards, the continent experienced the first coastal landings and exploration by European explorers. Permanent European se ttlement began in 1788 with the establishment of the British Crown colony of New South Wales. From the first contact with the migrants from Britain there was tension. Cultural differences led to exclusion and rejection.Then in 1901 the white Australia policy was introduced to prevent people of African, Asian or even Pacific descent from coming to Australia. However, after World War 2, Australia realized they needed to populate the country so increase security and develop as a nation so they embarked on an ambitious European Immigration program. The first poem that we will be analyzing Is The Unhappy Race by Codger Announced. Australian born poet, political activist, artist and educator. White fellow, you are the unhappy race. You alone have left nature and made civilized laws.You have enslaved yourselves as you enslaved the horse and other wild things. Why, white man? Your police lock up your tribe in houses with bars, We see poor women scrubbing floors of richer women. Why, white m an, why? You laugh at â€Å"poor Blackwell', you say we must be like you. You say we must leave the old freedom and leisure, We must be civilized and work for you. Why, white fellow? Leave us alone, we don't want your collars and ties, We don't need your routines and compulsions. We want the old freedom and Joy that all things have but you, Poor white man of the unhappy race.This small and simple but extremely poem describes This simple but extremely powerful poem in free verse describes Chaos's feelings towards those who do not accept him as â€Å"Australian†. He gives a new twist to the word â€Å"terrorists†. In his poem he sees the Anglo-Celtic Australians as people who strike â€Å"terror† in his heart. â€Å"They are everywhere†. He feels paranoid because at any time â€Å"they' can attack and wound him by saying something which reveals that â€Å"they' do not perceive him as a â€Å"real† Australian though he was born here and has lived h ere all his life.

Discuss the Means by Which Gastronomy

Principles of Gastronomy Topic: Discuss the means by which gastronomy can be understood as a tourism product. Introduction The emergence of gastronomic tourism is observed when a number of tourism organizations have incorporated gastronomy gastronomic elements into tourism as part of an marketing strategy, giving rise to the gastronomic tourism. (Hjalager and Richards, 2000). In first place, the essay is going to explain the respective concepts of gastronomy and tourism, following by description of gastronomic tourism with reference to the typology suggested by Hjalager AM (2002).Typical examples of tourism products with gastronomy focus range from food events, cooking class and workshops; food fairs featuring local products, visits to markets and producers, museums to souvenirs. In the later session there will be explanation on how gastronomy is understood as a tourism product, by fulfilling different motivations of tourists. Tourism and tourists motivation In a simple context, tour ism refers to traveling and visiting new destinations away from their usual place of residence.By definition, tourism product includes the total tourist experience that meet its expectations, including experience with housing, natural and cultural attractions, entertainment, transportation, catering. Tourists seek for travelling experience that fulfills their motivations. According to Fields (2002) and McIntosh RW, Goeldner CR & Ritchie, J. R. (1995) , , tourists’ motivation for traveling can be categorized into physical motivators, which include thrill seeking, escape from routine , sensory seeking, health concern.Also, there are cultural motivators, interpersonal motivators and status and prestige motivators. Gastronomy as a tourism product The study of gastronomy was first undertaken by Jean Anthelme Brillat-Savarin (1994). The word gastronomy is derived from Greek word gastros, meaning stomach, and gnomos, knowledge or law. According to Kivela J & Crotts JC, gastronomy is understood as the study of the relationship between food and culture. This includes the tasting, preparing, experiencing, experimenting and researching, discovering , understanding and even writing about food and wine .Embodying the idea of art of living, gastronomy has become an indispensable element in order to get to know the culture and lifestyle of a territory. Being regarded as a new trend in tourism, gastronomy can be understood as a tourism product by the means that it fulfill several tourists’ values and expectations: seeking knowledge and appreciation in food and beverage, understanding the culture and heritage of a place, searching for healthy lifestyle, experiencing authenticity or enjoying retreats from urban lifestyle, seeking for prestige and status, and lastly pursuing sustainability.Moreover, active promotions by marketers contribute to the understanding of gastronomy as a tourism product. The following sessions will explain the concepts in details. Gastrono my – enhancing knowledge and appreciation of food and beverage A formal dining experience in foreign countries is an example of gastronomy tourism product. Apart from the atmosphere and leisure experience enjoyed, formal meal experience provides tourists with the opportunity to learn local culture, such as exploring table manners and gain knowledge about local food.In particular, the differences in use of ingredients and methods of preparing, cooking, and preserving food between countries can be considered as authentic or traditional culture (Fields 2002). Therefore, displaying authentic, and local cultures is a way that gastronomy can be understood as a tourism product. Cooking classes in famous culinary destinations is another way in which tourists can explore deeper about the gastronomic world. Vacationing and cooking classes is increasing in popularity because tourists can learn to cook amazing food instead of merely tasting good food.Classic culinary destination includes Burgundy and Loire Valley in France . Furthermore, Biltmore Culinary Academy (2012) , at the Biltmore Hotel is a recreational  cooking School that has a dedicated learning area and fully equipped professional kitchen offering a variety of classes, workshops, team-building events. Special foreign cooking techniques can be acquired through the learning process. Such tourism experience is far reaching and bringing long lasting benefits to travellers. Understanding culture and heritage by gastronomic tourism product Fields 2002) pointed out that local food and beverages can be included amongst cultural motivators because when tourists are experiencing new local cuisines, they are also experiencing a new culture. Tasting local food can be one of the ways to understand and experience local culture. According Leigh (2000), there is a strong relationship between types of food consumed and certain locations. Types of food consumed varies among different locations . For example . it is nor mal for French to eat eat frogs and snails, horse in their meals; Arabs eat camel meat and drink camel milk while?Australian eat Kangaroo and Emu. Different places have very distinctive food cultures. Such differences serve as uniqueness of each location and provide reasons for tourists to travel away from home. Moreover, regional gastronomic routes contribute to the understanding of local culture and enhance of agricultural knowledge (Munster 1994). In Benelux, there are seasonal routes that reflect links between agricultural cycles and local food production such as asparagus route, a mussel route, a hops route and a gin route.Seasonality of these routes coincides with the main tourist season to cater their needs. As these routes showcase specific products of a particular location in particular season, gastronomy can be understood as tourism product by its relevance to agricultural knowledge. Gastronomy in searching for healthy lifestyle as a tourism product Gastronomy can be under stood as a tourism product through the emphasis on health concerns (Richards G, 2002). Tourists from the developed countries are increasingly cautious about their health.For example, some health farms offer food products which have positive impacts on health and physical condition; The ‘Mediterranean Diet’ in Greece and Italy, or the ‘Atlantic Diet’ in Portugal also emphasizes the health benefits of their food. Western tourists who are burdened by obesity or high cholesterol level are particularly attracted to pay a visit. Gastronomy can therefore be a tourism product by fulfilling tourists physical needs of improving health conditions.Experiencing authenticity or enjoying retreats from urban lifestyle In working farms, tourists can get a touch with simple and unsophisticated peasant food and beverage that is prepared with care and respect to tradition. The authentic experience is particularly treasurable for tourists who seek for retreats from tourists spo ts with extravagant decor and service. In a vineyard, tourists can participate in harvesting of grapes and fruits. These experience enable tourists, who are mainly city dwellers to try something new and enrich their personal experience.Gastronomy can be understood as a tourism product by allowing city dwellers to visit farmers’ market. Visitors can obtain country experience outside city and gain knowledge outside school textbooks. For example, interactive farm experiences offered in Collingwood Children’s Farm (2012) include fun activities such as bottle-feeding lambs, milking the cow. Trained staff will teach visitors how to approach and handle farm animals correctly. The Farmers’ market also brings about real and fresh produce from over 70 farmers in the region.Products such as seasonal fruit, regional olive oil, smoked meat & fish, artisan cheeses, home made condiments, and artisan cheeses are examples. A wine tour experience in the relaxing suburb is also po pular gastronomic tourist activity. Wine tours typically include session of wine tasting, with adorable cheese or chocolate. Visitors can also walk through a heritage trail from the picturesque vineyards to the historic settlement; tourists can also meet the winemaker who will share their experience in winemaking process, and have a gourmet lunch experience paired with high quality wines ( Wyndham Estate 2012 ) .Gastronomy as a tourism product to express prestige and status One of the motivators for tourism is seeking of status and prestige. Gastronomy can be understood as a tourism product as it fulfills requirement in this aspect. According to Fields (2002) , eating nice food in a luxury place or attending special occasions can be regarded as a means to be distinguished from others. Moreover, tourist can express their prestige by tasting unique local food.Reynolds (2002) further pointed out that eating food in a nice restaurant and being seen to eat there can be considered as a to ol of drawing status distinctions. Gastronomy in form of souvenirs can also be tourism product that fulfills ones’ motivation of seeking prestige. Distinctive food and beverage products that is not available at home place are popular among tourist. Examples are authentic ingredients, designer glassware, porcelain, cutlery, and kitchen gadgets souvenirs, which can highlight the local culture of a place.Souvenirs can serve as a status symbol that allows tourists to share their prestigious and unique memories with family and friends. Large-scale events such as food and wine festivals are the most popular tourism product in gastronomy context. For example, the Food Network South Beach Wine & Food Festival presented by FOOD & WINE is a national, star-studded, four-day destination annual event showcasing the talents of the world’s most renowned wine and spirits producers, chefs and culinary personalities (SOBEFEST 2012).Tourists can have a chance to meet the culinary celebri ties such as Bobby Flay, Emeril Lagasse, Rachel Ray and so on. Events such as tribute dinner are rare opportunity for tourists to have a touch with featured dishes of some of the world’s most renowned chefs. Moreover, smartest designer cafes and restaurants that serve innovative menus and offer equally chic service are equally attractive to tourists who enjoy indulging themselves in trendy foods and wines. The Fat Duck restaurant in England is an excellent example.The restaurant is known for its menu of unusual dishes, created following the principles of molecular gastronomy including egg and bacon ice cream. Luxurious food and wine styles and cuisines with the extravagant uses of ingredients often form a part of their image and prestige Gastronomy as a tourism product by achieving sustainability With the emphasis on achieving sustainability, gastronomy can be understood as tourism products that boost the economies and reputation of a destination.For instance, as supported by FEHGRA, a gastronomic association in Argentina, a great diversity of high-end culinary offerings can be found throughout the country that use creative regional ingredients of the highest ancestral grains and tubers in the north and meat and dairy in the center. By using local ingredients, the place of origin and production of each ingredient are respected instead of travelling ingredients from a long way. Tourists’ destinations are also given a boost through their cuisine, as people travel to consume these excellent foods searching for balanced and healthy dishes with least possible wastage in heir preparation. * Marketing promotions to merge gastronomy with tourism product Apart from linking gastronomic experiences to tourist needs, active promotion and marketing strategies of tourism organizations is equally important. With more promotions tactics, gastronomy is much easier to be understood as a tourism product. According to the World Tourism Organization (2012), common ma rketing techniques used are organized events , and print brochures or websites. A sound illustration will be the Prove Portugal programme (2010) held in Portugal. It aims to communicate the national brand through the recognition of Portuguese cuisine.A website dedicated to Portuguese food and wine is established along with other communication tactics to further promote International culinary tours, books, training in the Schools of Hospitality and Tourism, and the fundamentals of Portuguese regional cuisine and chefs. Great efforts are put to make the place a strong- branded culinary destination for tourists. Conclusion In a nutshell, the rocketed development of gastronomy tourism proves that food is no longer a basic necessities for human, but a cultural element that associated with leisure and relaxation.Gastronomy can be understood as a tourism product in many ways such as food events, cooking class and workshops; food fairs featuring local products, visits to markets and produce rs, museums to souvenirs. Its vital role in tourism is further enhanced through the promotions and marketing efforts by tourism organizations. By fulfilling different motivations of tourists, namely in physical, cultural, experimental and prestigious level, gastronomy is understood as a tourism product. Reference: 1) Brillat JA ,1994). The physiology of taste (A. Drayton, Trans. ).Harmondsworth, UK: Penguin 2) Chaney, Stephen; Ryan, Chris Analyzing the evolution of Singapore's World Gourmet Summit: An example of gastronomic tourism International Journal of Hospitality Management , Volume 31 ,no 2 3) Collingwood Children’s Farm, ; http://www. farm. org. au/; 4) FEHGRA ;http://www. fehgra. org. ar/; 5) Fields, K. (2002) Demand for the gastronomy tourism product: Motivational factors. In A. Hjalager and G. Richards (eds. ), Tourism and Gastronomy (pp. 37–50). London: Routledge. 6) G Richards, AM Hjalager, G Richards 2002 Greg Richards,Gastronomy: an essential ingredient i n tourism production and consumption, Tourism and gastronomy, 2002 London and New York 7) Hjalager, A. -M. (2002). A typology of gastronomy tourism. In A. -M. Hjalager ; G. Richards (Eds. ), Tourism and gastronomy (pp. 21-35). London: Routledge. 8) Jaksa Kivela and John C. Crotts 2006 Tourism and Gastronomy: Gastronomy's Influence on How Tourists Experience a Destination Journal of Hospitality & Tourism Research 30: 354 9) L James Leigh 2000, Implications of Universal and Parochial Behavior for Intercultural Communication, Journal of Intercultural Communication, No 4 10) Long, L.M. (Ed. ). (2004). Culinary tourism. Lexington: University Press of Kentucky. Mennel, S. , Murcott, A. , & van Otterloo, A. H. (1992). The sociology of food: Eating, diet and culture. London: Sage. 11) McIntosh RW, Goeldner CR & Ritchie, J. R. (1995). Tourism principles, Practices, philosophies, (7th ed. ), New York: Wiley. 12) Reynolds, G. (2002). Gastronomy: An essential ingredient in tourism production an d consumption? , In A. Hjalager & G. Richards (eds. ), Tourism and Gastronomy (pp. 3–20). London: Routledge. 3) The Food Network South Beach Wine & Food Festival 14) Stephen L. J. Smith ,1994 ,The tourism product, Annals of Tourism ResearchVolume 21, Issue 3, Pages 582–595 15) The Biltmore Culinary Academy 16) Wolf, E. (2002). Culinary tourism: A tasty economic proposition. Retrieved July 12, 17) 2004, from http://www. culinarytourism. org 18) Wyndham Estate 2012 19) World Tourism Organization (2012), Global Report on Food Tourism, UNWTO, Madrid

The Maid of Lorraine essays

The Maid of Lorraine essays Courage, strength, spirit, and determination are just a few of the ways to describe one of the greatest heroes to ever live. Joan of Arc worked to reunite France at an age when most people would be at the end of their high school careers. She led an army to battle at an age when most people, today, are hanging out with friends and looking forward to college. Joan, however, was planning battles and strategizing attacks. She put her life on the line for her country simply because St. Catherine asked her to. The story of Joan of Arc is true yet a myth because she was referred to as the Maid of Lorraine, who was always thought to be a myth. Joan made this myth a reality. Joan of Arc is the story of a girl who united her people in an effort to reunite France and through her many triumphs and tragedies she is still looked up to today. As Linda Seger points out, The hero is introduced in ordinary surroundings, in a mundane world, doing mundane things (309). This was precisely how Joan was introduced in the movie, Joan of Arc. Joan was first introduced to the audience while she was at church with her family. She was ten years old at the time and during the introduction, Joan received a sign from St. Catherine and was mystified by it. As a result, she ran out of the church and then returned after the service was over to ask for another sign and why she received the sign. During the next seven years Joan received many signs from St. Catherine. The next scene showed Joan when she was seventeen years old and had made her decision to go speak to the King of France. This is the turning point that Seger refers to in her essay, Creating the Myth. This is the catalyst that sets the story in motion (Seger 310). This was also when the myth of the Maid of Lorraine was created. On Joans journey to the Kings palace, the group she was traveling with stopped at Sir Roberts castle. Joan was n...

Business Ethics Problem Essay Example | Topics and Well Written Essays - 1000 words

Business Ethics Problem - Essay Example Therefore, employees should behave professionally and ethically in all situations because ethical behavior is the key to the resolution of complex issues. Hall (2011) states, â€Å"Ethics pertain to the principles of conduct that individuals use in making choices and guiding their behaviors in situations that involve the concepts of right and wrong† (p. 112). In this paper, I will relate an example of a U.S. software company where a customer confidence problem occurred between an employee from the programming department and a customer of the company. The base of the issue was less accounting knowledge of the software developer. Description of the Company The name of the company where the ethical issue arose is SyBase. The company belongs to the Computer Software industry and deals with the development of software products and applications. The company started its operations in 1984. The company has become one of the top software companies of the United States due to the qualit y of its products and services. The Ethical Issue An ethical issue occurred in SyBase in 2004. One day, a customer came to the customer service department and made a complaint about the accounting software that the company developed for him on request. He made a claim that the application had some errors because it was not giving correct results. The software was showing incorrect results for the calculations of Net Present Value, Internal Rate of Return, and some other calculations. He wanted to meet the software developer who developed that accounting software for him. When the customer services officer to whom the customer brought the issue contacted that database developer, he started making excuses and did not come to meet the customer. Upon telling the real situation to the developer, he asked the customer services officer to make the customer come after a week. The customer left the office and came again after a week to get the remodeled accounting software. When the customer services officer told the developer about the arrival of the customer, he asked him to apologize to the customer once more. The reason was that the developer was still not able to remove the errors. The customer became disappointed with the situation and asked the customer services officer to file a complaint to the manager of the programming department. When the manager investigated the issue, he came to know that the software developer was not able to fulfill the requirements of the customer due to which he was delaying the issue. The developer did not have a grip over complex accounting issues due to which he was not able to develop reliable accounting software for the customer. The ethical issue in this example was that the developer tried to hide his inability in removing the errors by delaying the issue. Individuals Involved in the Issue The individuals involved in the issue were the software developer, the manager of the programming department, and a regular customer of the company. Outcome of the Issue The issue not only decreased the customer’s confidence in the company but also resulted in putting a spot on the company’s image. The developer could have tackled the situation in a much different way. He should have made the company aware of the real situation instead of being afraid of losing his job. Recommendations for the company The manager of the

Ethical issues relating to fire investigation Essay

Ethical issues relating to fire investigation - Essay Example Unfortunately, this can usually imperil important physical evidence (Lentini 2006). It is hence vital that emergency services members are knowledgeable of, and employ, methods which are not merely effective, but deter unethical damage to the people, surroundings, and structure. This essay will discuss the ethics of fire and explosion investigation with regard to security of the scene, health and safety concerns, scene recording, and some other methods of forensic investigation. Once a scene has been secured, the investigation of proofs of cause can begin (Daeid 2004). This can range from a fairly easy undertaking where the damage or the larger scene is minimal, to the most difficult challenge requiring separating apparatus, larger numbers of investigators, examining grids, etc (Daeid 2004). In an explosion incident, the secured area should consist of both the main recovery area and the defence zone (Zonderman 1999). The main recovery area will extend to the point of the outermost projected point or portion of fire damage, whilst the defence zone should go beyond this expanse by one half, so as to facilitate preliminary underestimation and to restrain the possibility of removal of, or damage to, physical evidence (Horswell 2004). In a number of cases, specifically where there are directional features to the explosion, the secured zone may not be circular (Pepper 2005). Furthermore, it may be necessary in several situations, to restrict the size of the buffer area or to lessen it at certain points (Horswell 2004). For instance, this may be reasonable if a slight decrease in the buffer area would facilitate the operation of a railway line or where the impacts of the fire have been somewhat limited in a structure. In the instances of fires, the limits to the scene are fairly simpler to delineate (Horswell 2004). For fires in buildings, the whole structure should be protected because proofs of minor fires or deactivated ‘time-delay ignition