Nature Versus Nurture Research Essay Violent Behavior

The nature versus nurture debate is an ongoing debate among social scientists relating to whether ones personality/personal characteristics are the result of his/her inherited genetic traits or the result of environmental factors such as upbringing, social status, financial stability, and more. One of the topics that are discussed among psychologists is the study of violent behavior among people as a whole, and in particular, individuals. Social scientists try to explain why people commit acts of violence through explanation of either side of the nature or nurture schools of thought. However, the overwhelming amount of research done into the relation of violent behavior and the nature versus nurture debate indicated that nurture is the primary explanation to explaining violent behavior because violent traits are learned from adults, someone’s social upbringing is a major factor to why some people are more violent than others, and finally influences from news media, movies, and video games enhance the chance for someone to exhibit violent behavior. In conclusion, violent behavior is a complex issue without a clear explanation that is overwhelmingly supported by the nurture side of the debate. The first reason why the nurture side of the debate provides more evidence towards understanding violent behavior is due to the fact that children learn violence through parents and other adults in their life. The first way children learn is that they imitate behavior that theyShow MoreRelatedEssay On Nature Vs Nurture1950 Words   |  8 PagesNature Versus Nurture Within a Violent Adult’s Child Development A majority of adulthood can account for how an adult was as a child. During these important developmental stages humans are incredibly inclined to absorb their environment and the social norms of those surrounding them. However, nature versus nurture is the theory I which debates whether humans are more impacted by their genetics or how they were raised. I am exceptionally interested in the development of children and how their environmentRead MoreHow Do Humans Develop Over A Lifetime? Essay1173 Words   |  5 Pagesunderstaffed orphanages become cheerful when they are adopted into a socially stimulating affectionate home. To explain development, one must consider both nurture and nature. Nurture discusses the impact of the environment and how learning is based on personal experiences. 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This type of imagery falls into two categories: Structural; this deals with the structure of the brain and aids the diagnosis of diseases (e.g. brain tumours) and Functional; this is used for neurological and cognitive research purposes, al ong with the diagnosis of metabolic diseases (e.g. Alzheimer’s and Parkinson’s). Neuroimagery enables us to directly visualize the processing of information by the centres of the brain. This processing causes the involved area of theRead MoreSocialization : Explain Nature Vs Nurture Debate2070 Words   |  9 Pagestheon Burrows Sociology 27 Essay Socialization 1. DESCRIBE socialization, then EXPLAIN nature versus nurture debate. What is your position and why? What MAIN idea did each of the 6 theorists contribute to our understanding of human socialization? (You only need to give the top idea – for example: â€Å"Freud gave us a model of human personality.†) (Page #s) Socialization is the process of a person s personality throughout a lifetime viewed by experiences. Nurture VS. Nature debate how we develop ourRead Moreis poverty the main factor affect crime5090 Words   |  21 PagesIntroduction In the essay I’m going to talk about criminology and criminology is the scientific study of crime and criminals. Is one social group involved in crime more than other social groups? Crime is an unlawful act punishable by the state, harmful act or omission against the public which the state wishes to prevent and which, upon conviction is punishable by fine, imprisonment and in some countries death. No conduct constitutes a crime unless it is declared criminal in the laws of the countryRead MoreLatino History and Culture6732 Words   |  27 Pagesthe United States. Often when Latino’s migrate to the United States they stay with family or friends who have previously immigrated. Respect and Interpersonal Relationships Respect is important in Latino culture as it indicates appropriate behavior towards others based on age, gender, social and economic position and authority. Formality is seen as a sign of respect, including the use of suffixes such as Senor/ Don, Senora/ Dona. Another sign of respect in Latino culture is avoiding eye contact

Grover Cleveland Free Essays

Grover Cleveland ! Stephen Grover Cleveland was born on March 18, 1837, in Caldwell, New Jersey. Cleveland’s father was a minister, originally from Connecticut, and his mother was from Baltimore. He was the ? fth of nine children, named Stephen Grover, but he did not use the name â€Å"Stephen† in his adult life. We will write a custom essay sample on Grover Cleveland or any similar topic only for you Order Now ! In 1841, his family moved to Fayetteville, New York where he spent most of his childhood. In 1850 Cleveland’s father took a pastorate in Clinton, New York , and the family had to move to accommodate for his job. They moved once more in 1853 to Holland Patent, New York. Soon after the move Cleveland? s father past away. After the death of his father Cleveland dropped out of school to help support his family. A elder in his church offered to pay his college tuition if he promised to be a minister like his father, Cleveland declined, and instead decided to move West. On his way West, Cleveland stopped by his uncles house in Buffalo, New York. While there he was given a clerical job at his uncles law ? rm. Cleveland uncle was an important person in New York, and he would introduce him to a lot of in? uential men there. Cleveland later took a clerkship with the ? rm, and then became a certi? ed lawyer. Leaving his uncle? s ? rm in 1962 to start his own ? m. He built a reputation for himself as being committed and dedication to hard work. ! Cleveland stayed out of politics until 1970, where he ran for sheriff of Erie County, which he won. After his two year term as sheriff he returned to the ? eld of law, opening law ? rm with his two friends. There he found himself at the top of Buffalo’s legal community. ! In 1881 the democratic party leaders approached Cleveland and asked him if he would like to run for Mayor of Buffalo, he took of? ce January 2, 1882. His term as mayor gave him the reputation of being an honest politician, the reputation soon spread beyond Erie County. As Cleveland? s reputation grew, the democratic party began to consider him a possible nominee for governor. When the democratic convention could not decide between their two leading candidates Rosewell P. Flower, and Henry W. Slocum, Cleveland emerged as the compromise choice, and on January 1st 1883, he took of? ce winning the election by a landslide. Cleveland’s blunt, honest ways as governor won him popular acclaim. ! In 1884 Cleveland was seen as a leading contender for the presidential nomination. And due to failing health of other contenders he was nominated to be the democratic nominee for the 1884 election. While the popular vote was close, with Cleveland winning by just one-quarter of a percent, the electoral votes gave Cleveland a majority of 219–182. And is sworn in as president of the United States on March 4th, 1885. ! Cleveland’s ? rst term was uneventful, but was marked by ? rmness on his part to the principles which he deemed productive to the nation. He made large use of the veto power upon bills passed by Congress. On June 2, 1886, Cleveland married Frances Folsom, in the Blue Room of the white house. He was the second president to be married in the White House. After his ? st term was up the democratic party renominated Cleveland, but he lost the election, receiving 168 electoral votes, to Benjamin Harrison? s 233 votes. Even though Cleveland had lost the electoral votes, he had won the popular vote by more then 100,000 votes. Cleveland retired to private life and resumed the practice of the law in New York. ! In 1892 Cleveland was nominated for president a thir d time in succession. He won receiving 277 electoral votes to Harrison? s 145 (22 were cast for James B. Weaver of Iowa, the candidate of the â€Å"People’s† party). Cleveland’s second term included some important events. The most important was the repeal of the silver legislation, which had been a growing menace for ? fteen years. ! Cleveland’s second term expired on the 4th of March 1897, and he then retired into private life. He was well respected, and constantly consulted on his knowledge. He was a trustee of Princeton University and Stafford Little lecturer on public affairs. And lived in New Jersey, until his death on the 24th of June 1908. Major Event During Administration ! Grover Cleveland? s ? rst term (1885-1889) was uneventful. Cleveland used his veto power sparingly. Vetoing 413 bills in his ? st term, more than two-thirds of which were private pension bills. Cleveland reduced taxation upon American citizens, due to the growing surplus of money in the United States Treasury. Cleveland was also a advocate of the tariff reform. He believed that the tariff should be reduced, this con? ict was never resolved in Cleveland? s 1885-1889 term, and would remain a problem for the upcoming elections. During his ? rst term, Cleveland appointed two justices to the supreme court. The ? rst, Lucius Q. C. Lamar in 1887, and the second Melville Fuller a few months later. ! Grover Cleveland? s second term (1893-1897) contained some notable events. The most important was the repeal of the silver legislation, this had been creeping up for the past 15 years. People would turn their coin notes in for gold, instead of silver, causing a depletion of the United States gold reserve. Cleveland repealed the act to prevent the depletion of the country’s gold reserves. The problems for Cleveland didn? t stop there though. A strike began against the Pullman Company (manufacture of railroad cars) against low wages and long work hours, and by June 1894, 125,000 railroad workers were on strike, paralyzing the nations trade. Cleveland felt that a federal solution was needed. So he sent federal troops to the rail centers to insure the commerce of the united states continued. ! Having reversed the silver legislation, Cleveland? s next goal was to reverse the effects of the McKinley tariff. The Wilson-Gorman Tariff Act was ? nally passed in 1894 after many reforms by the house, this slightly reduced the United States tariff rates, and imposed a 2% income tax. Cleveland was outraged with the ? nal bill and criticized it as disgraceful product of the control of the Senate. Still he believed it was an improvement over the McKinley tariff and allowed it to become a law without his signature. Goals and Initiatives Election of 1884 ! Cleveland? s campaign for his 1884 election was focused mainly on the corruption in politics. His reputation as an opponent of corruption proved to be one of the Democrats strongest asset for the 1884 election. His opponent James G. Blaine was known to be a corrupt politician, he would corruptly in? uenced legislation in favor of the success of companies , later pro? ting on the sale of bonds he owned in them. This level of corruption made some people crowd over to Cleveland? s side, because they were more concerned with morality than with party. ! Cleveland preached honesty and ef? iency in government. Even when Cleveland was charged with fathering an illegitimate child, he immediately admitted the possibility of himself being the babies father. Election of 1888 ! Cleveland? s renomination in 1888, against Republican nominee, Benjamin Harrison, was focused mainly on the Wilson–Gorman Tariff Act. The republicans aggressively defended protective tariffs, where as Cleveland felt the tariff cost? s should be reduced. ! Cleveland was certain that he would be able to pull another victory in this election, and even though he had won the popular vote 48. 6 percent to Harrison? s 47. percent he lost the electoral vote due to slightly losing in the major game changing states. ! Election of 1892 ! The election of 1892 was a rematch of the year before, with the democrats nominating Grover Cleveland, and the republicans nominating Benjamin Harrison. Additionally, a third party had emerged on the scene: the People’s Party, they had given their nomination to James B. Weaver of Iowa. ! This election was according to Cleveland biographer Allan Nevins, â€Å"the cleanest, quietest, and most creditable in the memory of the post-war generation† this was mostly due to the fact that Harrison? wife was dying of tuberculosis. Harrison did not personally campaign, and Cleveland followed suit out of sympathy to his political rival as not to use Mrs. Harrison’s illness to his advantage. ! The issue on tariffs had worked to the republicans advantage the election before, but over the past four years the price of imported good had gotten higher and higher. So many voters who sided with Harrison the year before had turned their views to either Cleveland or Weaver of the People? s Party. In the end Cleveland won by wide margins in both the popular and electoral votes, and was elected the 24th president of the United States. Achievements ! Grover Cleveland had many achievements during his presidential career. He stopped the abandonment of the gold standard, saved land from Hawaii and to this day is the only president to serve two non-consecutive terms. Cleveland had earned the trust of the people due to his struggles to remove corruption from the political system. He is also one of the eight presidents of the United States to be printed on a bill (Paper Currency, $1,000 Bill) Evaluation ! Grover Cleveland seem? s to be the perfect politician. He was honest, fair, and experienced. I am not the only one who thought so as well. In the three times Cleveland had run for president, he had won the popular vote every time. The choices he made seemed to be very smart and evoked little hostile actions from the people of the United States. Bibliography â€Å"American President  Reference Resource: Campaigns and Elections. † Millercenter. org. The Miller Center, n. d. Web. 22 Oct. 2012. . â€Å"American President. † Millercenter. org. The Miller Center, n. d. Web. 22 Oct. 2012. . â€Å"Grover Cleveland. † Www. nndb. com. N. p. , n. d. Web. 22 Oct. 2012. . â€Å"Presidents On All US Dollar Bills, Presidents On Money. † Www. marshu. com. N. p. , n. d. Web. 22 Oct. 2012. . How to cite Grover Cleveland, Papers

Social Media Channels on Business Activities †MyAssignmenthelp.com

Question: Discuss about the Social Media Channels on Business Activities. Answer: Introduction The modern business world has been greatly influenced by the growth of internet and especially by the increasing use of the different social media channels in which most businesses have realized that these channels provide great platforms for enhancing business growth and even reducing the operational costs of a business (Nowi?ski Rialp, p. 452, 2016). Many business organizations have used different social media platforms or channels for different purposes due to the advancement of information technology which has greatly influenced how the businesses conduct their business. Businesses have grown due to the establishment of electronic business which involves the use of internet and business technology in a companys operations. Social media and social networking have changed most business landscape both for companies that have adopted the use of the channels and for those who have not. It has been projected that the growth of social media in business by the organization will continue to increase rapidly (Sriwilai Charoensukmongkol, P. 431, 2016). In Australia, most businesses have adopted the use of social media channels to aid to various organizational or business development agenda. However, the percentage of usage of the channels differs from small businesses to medium and to large business organization. The small-scale businesses have been found to have the least use of social media with a loss of 26 percentage uses (Fleck Johnson-Migalski, p. 140, 2015). The middle businesses have been reported to have engaged in more useful business activities using social media compared to the small-scale businesses with an estimated 46 percent use. However, it has been found that nearly 80 percent of the large business organization has increasingly embraced the use of social media in their business operations. This essay, therefore, seeks to analyze the impact of social media on their businesses of Virgin Australia Air Travel Company by understanding the various social media channels and how they have been used by the company to enha nce its business operations. The figure below shows some commonly used social media platforms in business by different companies and their projected increase in terms of usage by the year 2020. Virgin Australia Airlines Pty Limited is the second largest airline in Australia and is based in Bowen Hills, Brisbane. It was founded in the year 1999 by Richard Branson a British businessman and started its operations with two aircraft operating in a single route and has grown increasingly to become the second largest airline in Australia directly serving 29 cities in Australia (MRAZOVA, p. 111, 2014). Therefore for the airline to experience such a growth in the industry, it must have had established business strategies and mostly marketing strategies to expand the operations of the company, enlarge its customer or client base through a number of established channels. One of the greatest channels that have contributed to the growth of the company has been its ability to utilize various social media platforms to enhance business functions within the company. The company has relied on its social media for customer relationship, for customer retention and increasing customer base, for conducting market research and product management, for establishing or increasing the company advantage in the industry and for controlling costs of operation, increasing sales for the air tickets as well as facilitating smooth recruitment processes (D'alfonsoNastasi, p. 736, 2014). The company has, therefore, has been found to have an increased use of its social media channels such as the twitter, linked in, Facebook among others. Social media channels and how they are been used by the Virgin Australia Airlines The most common social media channels or platforms used by the company are the Facebook, Twitter and linked in as well as the company official internet websites. The Facebook channel provides a great platform for interaction with different customers forms various backgrounds and therefore helps the company to understand the different culture of different groups by communicating with the groups and therefore provides a great marketing platform for the company goods and services (Watkins Lee, p. 482, 2016). Twitter accounts are more official than Facebook accounts and therefore may not have a great number of followers as compared to Facebook but performs a very critical role as studies have shown that most information communicated by the companies through their twitter social platforms are more trusted as compared to the information on Facebook where privacy is not much emphasized or controlled as compared to Twitter accounts which are entirely controlled by the company. Another very important channel that has been used by the company is the LinkedIn social platform which just as Twitter is also used for official purposes of the company and especially in communicating important company news and advertisement and most importantly used in the recruiting exercises of the company (Gravili, p. 382, 2014). The company has also created a website which can be accessed by every customer both the perspective and potential customers who may be wanting to learn more about the company, the goods and services they offer and interact one on one with the support staff of the company for any clarification about the services provided by asking questions. These platforms have therefore contributed positively to the growth and success of the company and the company is also looking into other social platforms to continue to venture and exploit their potential even as the company grows its services globally. One of the most important roles of the social media channels and that has greatly enhanced service provision by the company to its clients and customer is promoting customer relationship management. The growth and success of a company are determined by the level of satisfaction of the company clients or customers with the goods and services offered by the company. This can, therefore, imply that customers can be said to be the greatest assets of a company and therefore call for effective management (Hood et al., p. 28, 2014). One of the greatest advantages of a social media platforms and channels is the opportunity to strengthen the relationships between a company and its customers. Such relationships and online connection have helped the company to convey information regarding its brand. The company has therefore used Facebook to communicate and advertise their airline services and especially through messages which have been created in form of advertisements promoting the services o f the airlines and encouraging their customers to want to use the airlines for different business and leisure travel. The companies have found these platforms beneficial as a positive customer relationship management yields a positive feedback either through a word of mouth that is exponentially broadcast across the social network and also through written feedback messages. Customers can express their concerns and even give recommendations based on the services b provided by the company in order to improve its service delivery (King et al., p. 245, 2014). The companies have prioritized to create constant and frequent interactions with their customers online as it is believed that the greater the frequency and degree of engagement the stronger the relationship between the company and its customers become and therefore the greater the impact of the relationship on the company air ticket sales, the greater the levels of customer satisfaction and the greater the airline reputation grows. Secondly, these channels have become great platforms of promoting customer retention and expansion of the company customer base. Research has provided that over 60 percent of social media users who follow a certain brand or company products or services usually end up or are more likely to buy the brand or product. This shows that social media channels create a platform for increasing the company customer base by attracting new customers each day who follow the company services and products on the social media channels (Nowi?ski Rialp, p. 448, 2016). For example, through the use of Facebook, the company has been able to attract customers from different regions where they operate in the 29 cities in Australia as the company advertises its traveling packages and services through videos and other messages designed to advertise the different customer experiences using the Virgin Australia Airlines. The expansion of the company customer base is achieved by increasing the number of followers of the company brand through the channels and most importantly through the broadcast of positive customer feedback regarding the company and its products which help in attracting new customers. The company has also focused on developing a social media strategy where it can retain its existing customers through improving their existing relationships by offering traveling offer seasons or packages a move that has been developed by the company due to the fact that is easier done to retain existing customers as compared to attracting new customers (Gravili, p. 378, 2014). The social media platforms or channels of the company are therefore designed with the sole purpose of helping the company improve the customers levels of satisfaction with the company services and brands. Mostly this function has been well done through the use of the company Facebook platforms as well as the twitter account whic h gives constant company updates to its followers anytime there is any breaking news concerning the airlines or any important information which needs to be communicated to their perspective and potential customers. The figure below shows how social media has been prioritized in enhancing customerservice. Net Base is a global leader in enterprise customer analytics and has been found to help enable most companies to see, analyze and get insights into billions of social posts through a simple bar where the users can type a simple question and then the data is analyzed from different social media platforms used by the company. This platform therefore processes a million social media posts daily for actionable business insights used for marketing purposes, research, customer service as well for sales and public relation. In this case for example, the company may want to determine the efficiency of their customer services and therefore through the online bar it may ask the question IMPACT OF SOCIAL MEDIA USE ON CUSTOMER SERVICE? to get different views across different social media platforms used and hence make decisions on where to improve their services. This graph therefore can be used to analyze the impact of social media channels on small businesses in enhancing customer service. From the question posted on the bar, the Netbase analytical tool is able to collect information and analyze to provide the graphical and chart representations above for analysis. From the respondents reports or comments on social media platforms, majority of them suggested that there is a positive impact of social media use for customer service accounting for 71.2 percent whereas 28.8 percent were not pleased or were of the view that social media use does not have much impact on customer service. To make relevant decisions the company can therefore ask why the respondents think that social media is not effective for customer service and hence will be in a position to make future decisions and take measures aimed at improving the effectiveness of the customer relationships using social media. The theory uses a cost benefit analysis approach or a comparison of alternatives to explain how human beings interact in different social platforms through communication which led to formation of different social groups. The theory states that individuals engage in behaviors they find rewarding and avoid behaviors that have high cost to them. In this case therefore the theory can be used to imply that most business customers and clients will engage in social media use if the exercise will help them achieve their needs for example in understanding the company brands and products, ability to interact with the company online and get answers to specific questions which in turn lead to customer satisfaction. Therefore the theory can be used to understand the above analysis of the effectiveness of social media use on customer service and draw the conclusion from the customers behavior observed that shows more positive feedback that social media use has a great impact on customer service. Thirdly the company has deployed the use of social media platforms in promoting company market research as well as product marketing. This is proved by the fact that a great platform for exploring different cultures, individual views and customer lifestyles that influence consumer behavior. Most organizations have shifted to the use of social media platforms to advertise their services to different potential and existing customers as it creates an area of developing a target audience that is then used by the company to develop marketing and advertising strategies for the company (Goodrich de Mooij, p. 112, 2014). The fact that issues can be raised from different customers on the current trends in the airline industry the social media platforms, therefore, can be used to alert the companies to issues that may affect the current opportunities. The company has therefore used the social media platform and especially the Facebook channel to understand the different culture and cultural values of the targeted customers, getting to understand the different tastes and preferences of their potential customers in order for the company to strategize and develop effective plans on how to improve their service provision (Ristevska-Jovanovska, p. 16, 2017). The company also compares the performance of their competitors using their social media channels. Product marketing had before been done through traditional advertising channels which are very expensive for most small business organizations and probably why the small-scale firms in Australia have been reported to have low percentages of social media use. Therefore the platform provides a platform for marketing the company products through messages that are conveyed by other product promotions sites such as the company website advertising and press release (Zanjani et al., p. 575, 2 017). The company has been taking photos of their aircraft and some of their exclusive services and ends up advertising them through their Facebook accounts where viewers can express their insights and make any recommendations. The figure bellows shows the use of social media in marketing and the impact it has on overall performance of the business. The airline industry has become one of the most competitive industries in the world and the success of the industry is largely depended on the quality of services provided and the levels of their customer satisfaction or even the nature of their brands. Therefore the company has used its social media platforms or channels to gain a competitive advantage in the industry (King et al., p. 246, 2014). This has been done by listening to a competitor message on social media channels and developing the appropriate strategies and tactics that directly counter that competitors initiatives and therefore end up helping the company gain a competitive advantage. The best competitive advantage in this industry is when the company helps their customers achieve their satisfaction levels or meet their changing tastes and preferences in the travel industry (JOHN et al., p. 146, 2017). The quality of services provided therefore can only be achieved by the companies if they engage in one on one interact ion or there is an effective channel of interacting with the company and therefore the reason why the company has invested so much in developing its social media interaction channels for effective customer relationship management. Other than maintaining effective customer relationships, social media in the current corporate world has embarked on the use of social media platforms or channels for controlling the company cost initiatives. The shift has come as a result of the increased costs of advertising by using the traditional advertising and business promotion strategies (Batra Keller, p. 136, 2016). Social media provide customized services for marketing company products and services as compared to advertising and marketing their services through print media and through mass media channels which is limited to the scope of its coverage as it may not meet the targeted audience. It is cheaper to develop a marketing website for a company that will enhance the company and customer relationships. Social media platforms provide opportunities for increasing the economies of scale of the company. Due to the number of followers of a certain brand or a company service who end up buying or using the products, the company gains an advantage of economies of scale and therefore ends up increasing the sales of the company and lead to increased productivity of the airline industry (DiffleyMcCole, p. 598, 2015). The company has been able to increase its sales for the airline's tickets across the cities it operates in Australia by adding social media functions to their corporate websites which enhance the user and company engagements and contribute to increased product sales. Lastly, the company has been using the channels to conduct its recruitment functions and especially through the use of the LinkedIn social platform and the company websites as well as the Facebook accounts. Employment opportunities are advertised on the company websites as well as the Facebook accounts however the co mpany relies on the use of the LinkedIn platform to interact with potential employees as the platforms engages its users and can view the different employees profiles and invite them for interviews based on their qualifications and experiences (Goodrich de Mooij, p. 108, 2014). The company can also look into other social media platforms since technology has greatly influenced the mode of interactions and every day new social platforms are being created to enhance human interactions (SchivinskiDabrowski, p. 192, 2016). The company can tap into those social sites such as Instagram and telegraphs. Telegraphs have recently increased its membership with most businesses using the channels to advertise their products and services advertised for job opportunities and interact with their customers and potential clients. This, therefore, would be an effective platform for the company to interact with its customers and advertise their business and services across the platform. In addition, many individuals have been reported to shift to the use of Instagram social media platforms. The platform has attracted many followers and users due to its attractive features which are not integrated into other social media platforms. The company can, therefore, tap into this oppor tunity and use these platforms to enhance their customer relationship management initiatives, expand their customer base, conduct product marketing and increase its sales (D'alfonsoNastasi, p. 736, 2014). However, the company can also improve on its recruitment functions by using electronic portfolios channels where different individuals create their profiles and upload their academic credentials and achievements as well as certifications and also some of the accomplished or done projects. The company can, therefore, use this platform in addition to the use of the LinkedIn platform to recruit the required staff based on their achievements and academic credentials and other non-academic skills which are important in the development of an effective workforce in an organization. Conclusion Social media channels and platforms, therefore, provide a great avenue for business growth and development and play an important role in developing a company marketing and communication strategies. However, these platforms should be used for the right purposes as regulated by the media content rights and privacy (de Vries et al., p. 8, 2017). The internet usage has become very sensitive and therefore great protection mechanisms have been adopted to regulate the usage of the platforms by ensuring that the users are responsible. It is therefore recommended that the Virgin Australia Airlines should ensure that her social media platforms and channels are protected to prevent any illegal usage through the posting of irrelevant information which can greatly affect the reputation and image or negatively influence consumer behavior. The company should establish the required privacy protection mechanisms, especially to the official company websites to protect it from the effects of hacking. I t is also recommended that the company should also develop other social media channels depending on the trends of the communication world as a result of the continued rapid changes in the information technology industry (Warren, p. 55, 2016). Such a move will ensure that the company keeps pace with the social marketing trends in the current corporate world which will ensure continued growth and success of the company in the industry. List of References Batra, R, Keller, K 2016, 'Integrating Marketing Communications: New Findings, New Lessons, and New Ideas', Journal Of Marketing, 80, 6, pp. 122-145, Communication Mass Media Complete, EBSCOhost, viewed 4 October 2017. 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